WHAT YOU NEED TO KNOW ABOUT RICH MEDIA ADVERTISING

Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.

While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad. The ad can expand, float, etc. You can access aggregated metrics on your audience's behavior, including number of expansions, multiple exits, and video completions to get granular data on the success of your campaign.

Rich media lets agencies create complex ads that can elicit strong user response. Using HTML5 technology, the ads can include multiple levels of content in one placement: videos, games, tweets from an ad, etc. If you have a simple objective to generate clicks or a more ambitious goal to create brand awareness, rich media is the format to go with.

Common types of Rich Media advertising

In-Page Ads – These types of in-page ads usually show up in various areas of a web page in the form of a rectangle or preset banner.
Out-Of Page Ads – Examples include Floating Ads, Pop-Up Ads, and Expandable Ads.
In-Stream Ads – These are ads that involve either pre or post-roll videos.
Let’s quickly discuss some advantages of Rich Media Ads

Higher interaction rate: Interactivity delivers significant uplifts in brand awareness, message association and purchase intent, and can also allow for instant data capture. Advertisers can more effectively capture the attention of potential customers by prompting them to interact with the online ad and provide a more engaging experience.

Rich Media ads are measurable and scalable: Typical banner ads allow advertisers to measure only impressions and click-through. Rich Media ads, on the other hand, can empower advertisers to track and measure a variety of important and often subtle browsing behaviours (for example, the number of users who viewed an embedded video, percentage of video viewed).
Higher performance levels: Rich Media ads outperform standard and animated counterparts with increased conversion rates, click through rates and view through rates. Research has shown that Rich Media advertising average click-through rates for Rich Media ads were approximately five times higher than click-through rates for non-Rich Media ads. Thus consumers are more likely to take some kind of action after viewing a Rich Media ad compared to standard display ads.

Brand awareness: Rich Media ads, including Flash and streaming ads, increase brand awareness for online advertisers better than other online ad formats.
User experience: Rich Media ads do not force the user to leave the site, which means not having to interrupt what might be a pleasant online experience only to be taken elsewhere (a big reason why users are not clicking on ads). For site owners this is a positive since it keeps their site traffic around for a longer period of time.
If by accident you have not come across any rich media ad before, kindly logon to www.tooxclusive.com to see a rich media ad for created by Baynet Fuse Limited.

Top three (3) Rich Media Agency in Nigeria and campaign they have done so far for the brands they manage
1. Baynet fuse Digital: Airtel, Mentos, Premier cool, NairaBet etc. http://baynetfuse.com/richmedia/
2. ROI Digital:
3. Tarragon