20 On-Page SEO Checklist: How to Get Your Website Visible in SERPs

If your on-page SEO techniques have remained largely the same over the past few years, it’s time to wake up to what’s going on right now. While catching up after a few years can be daunting, even shorter lapses bring certain challenges, and you may be surprised at how much things can change in just a short time. To get back up to speed, use this post – 20 On-Page SEO Checklist: How to Get Your Website Visible in SERPs – to sharpen your SEO skills and also enjoy free traffic to your website.

What is on-page SEO?
On-page SEO is the practice that involves implementing certain tactics or technicalities on the pages of your website or blog aimed at improving the visibility of a website on Search Engine Result Pages (SERPs). Understanding these techniques surely help to give you the joy of being a blogger.

Here are the 20 On-Page SEO Checklist: How to Get Your Website Visible in SERPs

Install Analytics Tools
Add your site to Bing’s Webmaster Tools and Google’s Search Console to learn which factors are affecting your site’s search traffic. With site analytics, you can get valuable insights into your target market’s demographics, which can help you hone your marketing efforts.

Use Google’s PageSpeed Insights
Page load speeds are a primary factor in on-page SEO. If it takes more than two or three seconds for your site to load, your visitors may get impatient and go elsewhere. With Google’s Page Speed Insights tool, you can learn what’s making your site slow and get some valuable tips on speeding things up.

Set Permalinks
The URLs of a site’s posts and pages are known as permalinks. In simple terms, they’re what users put into a browser’s address bar to get to your site and view the appropriate page. They’re also used by the search engines to link to websites. WordPress has a default permalink setting that allows you to change them as the situation dictates; you can find in in Settings > Permalinks. It’s a good idea to change the default name to match that of the post, i.e. /%post_name%/, so it’s easy for users to remember and simple for the search engines to index.

Use Optimized Themes
As you likely already know, WordPress has a ton of themes you can use to give your site a firm foundation. However, instead of choosing themes based on their aesthetic appeal, you should select them based on how well they’re optimized for the search engines. SEO themes have two primary benefits: code and speed. A quality theme made in accordance with SEO best practices will practically guarantee that Google’s bots will dig through source code to find what they need.

Optimize Media
Media is a vital part of a website, but it can make or break your SEO endeavors. That why I include optimize media among my 20 On-Page SEO Checklist: How to Get Your Website Visible in SERPs. The way you name and tag images can determine your level of optimization. With accurate tagging, you’re more likely to rank higher in Google’s Image Search. Simply uploading images with complex names isn’t good SEO. When uploading images to your WP site, you’ll have the option to change their titles, add captions, insert alt text, and add a description. Using these options can significantly improve your site’s rankings.

Create Shareable Content
Social media has become a part of daily life. Today’s web users are highly active on networks such as LinkedIn, Google+, Twitter, Facebook and more. Making your site’s content shareable allows visitors to post it on different networks, which can drive more traffic to your site. Adding a social sharing button to your site not only increases traffic, but it boosts your site’s credibility as well.

Have a Properly Equipped CMS
Another important step is to ensure that your CMS (content management system) has a search engine optimization plugin that lets you write titles, descriptions, image tags, page tags, and headers. These plugins should also permit you to format your articles with spell check, italics, bold print, and other features. Yoast SEO works with WordPress, and it’s a great choice. continue reading https://www.maxdiba.com/business-traffic/20-on-page-seo-checklist-how-to-get-your-website-visible-in-serps/