Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.


Pay-Per-Click - PPC

PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs.


In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are too high and one never knows how many of the clicks are fake and worthless.


Search Engine Optimization – SEO

As with PPC, SEO marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate.


Detractors view SEO as an unnecessary waste of time since it can take up to 4 weeks to a year or more to get high rankings, particularly on Google.


Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.


So, who is right? In truth, both sides make accurate arguments. PPC is expensive and clicks fraud is a monstrous problem. Seo produces free traffic, but it takes a long time to get to the top and rankings are subject to the whims of search engine ranking changes.


The truth, of course, is both marketing platforms should be used whenever possible.


Marketing Marriage

Every site is unique, but most should combine PPC and SEO marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions.


At the same time, an SEO campaign should be undertaken. As the site rises in the search results, the PPC campaign should be fazed out for the relevant high listings.


PPC and SEO marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods.


To Learn This In Video Version, Go Here To Get Our Step By Step SEO Masterclass Video or Best Add Us On Whats App 080 99 6888 39 with thanks for reading


SOURCE SEO MASTERCLASS