5 Bad Practices in Social Media Management

Social media has come to stay, that is why you see individuals across income levels, large, medium and small-scale organisations, as well as public figures and institutions scurrying to have a notable presence on popular social media networks such as Facebook, Instagram, Twitter, YouTube, LinkedIn, Medium, to mention a few.

The fact that you took the time to read this is another strong indication of the importance ascribed to social media these days. Business schools now dedicate modules to teaching it as part of the strategy for business success. Not to mention that 32-year-old Mark Zuckerberg, founder of Facebook, the largest social media network, is currently the 5th richest man in the world with an estimated worth of $56.0 billion.

In this age and time, to be without a social media presence is like living in the Dark Ages. That on its own has unsavoury implications for a public figure or prominent organisation, as it means unscrupulous fellows will go ahead to create a social media accounts in the name of such persons or entities and use such to defraud innocent people.


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