Chi Exotic Nectar, one of Nigeria’s most admired fruit nectar drink has unveiled a new 150ml pack size for its hugely popular Pineapple Coconut product variant. Offering the same superior taste which the brand is renowned and cherished for, the 150ml pack is a strategic move to provide distinctive refreshment to a wider spectrum of Nigerian consumers.
Retailing at N50, the 150ml Chi Exotic Pineapple Coconut pack is a product line innovation that comes at a pocket friendly price. It is the result of deploying consumer insights, innovation and identification of positioning territories to drive brand growth in a dynamic market environment.
The Chi Exotic Pineapple Coconut 150ml pack size’s rich unique fruity blend offers an irresistible taste and distinctive refreshment that makes it ideal for indulgence and relaxation. Its superior taste and trendy pack size connects with the taste preferences and healthy choices of a youthful consumer segment.
According to a Brand analyst with Pride Communications, Linus Nwokoji, the fruit juice segment of market is becoming driven by competition, retail power and local consumer choices that increasingly determines brand and product line extension trajectory.
“The Chi Exotic Pineapple Coconut 150ml pack size is an innovative way to invigorate the market with its affordable N50 retail price. Its superior taste is sure to enable it trigger more demand, maintain market dominance as well as improve penetration in geographical markets” he stated
Speaking on the introduction of the new pack size, Chi Limited’s Marketing Director, Mr. Probal Bhattacharya, said the Chi Exotic Pineapple Coconut 150ml pack size demonstrates the brand’s resolve to deepen its market reach by offering consumers an affordable option without compromising their quest for distinctive refreshment and indulgent taste.
“We are confident about the prospects of the new Chi Exotic Pineapple Coconut 150ml pack size. The 150ml pack size was introduced to align with the demand and choices of consumers by availing them the same healthy great tasting juice, but at a price point that is both pocket friendly and value driven” he added
The new Chi Exotic Pineapple Coconut 150ml pack adds to the currently existing 1Ltr, 500ml and 315ml handy pack size. It can be purchased in any Chi Shoppe, neighborhood kiosks and departmental stores across Nigeria.