Imagine your brand logo is the same or similar to another brand !

Many Nigerian brand lack the knowledge of brand identities and relevance. We are used to a system that walks the same path another successful brand trail.

It's no new thing to "copy n paste" a brand we see as competitors. But I speak against plagiarism.

Brand identity is beyond images or visual of a brand. It's the message the consumer receives from the product or person.
Brand Identity is meant to connect brand or product recognition. And speaking of Recognition, imagine trying to tell the difference between Polaris Bank icon and Sparks'.

The branding of a business is not just other's perspective but also the marketing practice of actively shaping a distinctive brand. This include the creativity and relentlessness in building a reputable and communicable identity. This also is the collection of all brand elements that the company creates to portray the right image of itself to the consumer. Your personal or product brand is a life. You can't recreate or modify what has already been created. So copying one is "sinful".

Your logo matters, your consistency in typography matters, your Colour palette matters, the forms or shapes you use matter, your product packaging matters, and your brand style guide matters.

"All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You"
– Tom Peters

"Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”
– Sir Richard Branson

Damilare H. Oyekanmi (Creative Designer, Content Writer and Branding consultant @ [url]creativedohl.com[/url])