How to Find The Best Products for Your Niche

Yes, selling trending wholesale custom t shirts products is great, but finding products for your store that actually sell is about so much more than that. It’s about finding popular products that fit your brand and niche, while also ensuring they fit your target shopper and solve their ‘problems.’

Here are our top tips for researching, brainstorming and finding new best-selling products for your store.

1. Identify Possible Products that Solve a Problem

The first place to look is your existing customers. With the help of your audience sales metrics (i.e., your top-selling products, who’s buying them and their demographics) and crowdsourcing (surveys and social engagement posts), you can gather data on which pain points your products are currently solving. This will help you identify additional new products that can fill in those ‘problem’ gaps.

2. Find Smaller Segments Within Your Niche

Next, you want to look at your current niches and categories and see where you could segment further. Let’s say you’ve started an online clothing store selling printed t-shirts in three main categories: women, men and kids. The obvious smaller segmented niches for the latter could be ‘kids baseball tees’ or ‘kids long sleeves.’ However, you could drill this down into theme niches as well, to get new creative products within your brand. A good example of this is The Mountain’s dinosaur t-shirt niche segment.

Some ways you can find niches within your niches is by:

Using tools such as Google’s Keyword Finder or Semrush that help narrow down popular phrases within your niche.

Analyzing the subcategories your biggest competitors are selling in.

Looking at your overall target audience data and dividing them into smaller, more niche segments. You can then brainstorm products that appeal to those subsections.

Also Read: Top wholesale plus size clothing suppliers