When it comes to global active smartphones, Samsung and Apple had a collective market share of more than 50% for years. That changed in September 2018, when the two tech giants made up 49.9% of the global smartphone market.

While the companies still have a duopoly, the Global Smartphone and Tablet Tracker show that their collective market shares dropped from 52.3% in September 2017 and 56.5% in September 2016. This is because Chinese brands Oppo, Huawei, Xiaomi, and Vivo are slowly but surely increasing their respective market shares. Chinese manufacturers accounted for more than 1.2 billion of the world’s active smartphones in September 2018. Earlier this year, the report correctly forecast that the number of Chinese smartphones would exceed 1 billion by the end of 2018.

Oppo Sets Its Gaze on Overseas Markets but Still Relies on China

In September 2018, the two most popular brands by active smartphones were Samsung and Apple, with market shares of 26.2% and 23.7%, respectively.Two years earlier, Samsung had a market share of 30.6%, while Apple had 25.9%, so the effect of the growing Chinese companies is more visible for Samsung.The #3 brand was Oppo, which had a market share of 10.4% in September 2018 — compared to 7.6% in September 2017.Oppo’s most important market is its home country, China, where 72.3% of active Oppo smartphones were located.However, India (11.2% of active Oppo phones) and Southeast Asian countries such as Indonesia (4.6%) are becoming increasingly important for the Chinese manufacturer, helping it increase its market share.

Huawei and Xiaomi Successfully Tap into the Non-Chinese Markets

Oppo’s reliance on its home market is in stark contrast with competitor Huawei, the #4 brand globally, with a market share of 8.7% in September 2018.Huawei is focusing more and more on countries such as Russia (3.8% of its active smartphones), Italy (3.1%), and Germany (2.9%).Impressively, less than half (42.4%) of Huawei’s active smartphones were located in China in September 2018.Xiaomi was the #5 brand, boasting a market share of 8.5% — an increase from the company’s 6.3% market share in September 2017.In Q3, Xiaomi was more reliant on India than ever before. A remarkable 33.2% of Xiaomi’s active smartphones were in India, compared to its 37.8% active in China.Vivo is the #6 brand, with a market share of 7.1% (up from 5.2% in September 2017).

Things Still Look Bright for Samsung and Apple

Although Samsung’s and Apple’s respective market shares are decreasing, the two companies are still performing well, increasing their total number of active smartphones on the market.Despite a relatively slow start, the latest Samsung flagship smartphones (Galaxy S9 and S9 Plus) fared better in Q3, when they were world’s fastest-growing models.Meanwhile, Apple’s smartphone installed base also increased between Q2 and Q3 this year.Two of Apple’s new flagships (iPhone XS and XS Max) were released at the end of the quarter, with the third (iPhone XR) launching in October. Q4 is due to increase Apple’s installed base even further.

SOURCE: https://brandspurng.com/2018/12/03/samsung-and-apple-no-longer-make-up-50-of-the-worlds-active-smartphones-as-chinese-brands-grow/

tecno rules in Nigeria

Umidigi ti take over...... Ever heard of the Umidigi A3? A decent looking smartphone for N29,990...... Buy directly via Jumia and receive within 48 hours......

My love for Xiaomi brand no be here

Na who e concern..

Nice one. Time to expose extortion from the likes of Samsung and Apple.

Check out my signature for cool data deals..

Oppo really gaining ground, but their phones are quite expensive.... I look forward to these Chinese OEMs having more presence in Naija

Where Tecno and the brother Infinix

Healthy Competition

They are still tow of the top best brands sha.

This was bound to happen over time. Apple (especially) needs to learn from BlackBerry's fall from grace and invest more in quality lower budget offerings or else its market share will only continue to dip. Nothing lasts forever, but at least they can study the trends and adjust accordingly.

I've been a staunch member of the Samsung club, but after my J7 screen got cracked and was told to pay 23k to procure a new one, even after paying was told I have to wait for 2 weeks. I just decided to try out a techno phone of 36k. I was wowed about the battery life and quality. I have migrated since. These Chinese guys are not playing.

Nokia or nothing.

Xiaomi kill them all


Xiaomi Africa No 1 Fan

I don't believe this report.


Check my signature for original follow come Samsung fast adaptive charger.

i keep saying it
u r too dull
you cant even edit
imagine using a white background om diff fonts
u need to be shot
u r too dull

Gagag:
[i][/i]

Apple still rakes in 87% of all smart phone profit margin.

Samsung only gets 10% of total industry profits.

Lexusgs430:
Umidigi ti take over...... Ever heard of the Umidigi A3? A decent looking smartphone for N29,990...... Buy directly via Jumia and receive within 48 hours......

A decent look is not what you look in smart phone

samsung
anytime
any day
phone too rugged
my s8 plus i love it die
fuc all those weird ass cloned ass name chinco and japanesse phones men
if its nt samsung e nor fit be like samsung

tecno rocks

nepapole:
Nokia or nothing.

infinix or nothing

Both need money rituals to boost their businesses

GreenNegro:
My love for Xiaomi Cheap brand no be here

Nobody really loves cheap brands.

Hoodbilonia:
samsung
anytime
any day
phone too rugged
my s8 plus i love it die
fuc all those weird ass cloned ass name chinco and japanesse phones men
if its nt samsung e nor fit be like samsung

Bleep Japan and China, but you dey praise south Korea phone ...which one your country don produce