The best ways to increase your website’s ranking in Google 2018


SEO is a method of getting the website to rank higher in search engines—such as Bing, Google or Yahoo. Although it’s the search engines that rank your site,
On Page Seo
Off Page Seo
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
Here are the biggest factors included.
Page Titles
Meta Descriptions
Keyword research
URL Structure
Heading Tags (H1, H2, H3, H4, etc.)
Image Optimization
Internal Linking
Use Responsive Design
Boost Site Speed
Use Social Sharing Button
Create a sitemap
Meta Content Page title: Each title needs to be unique and no longer than 60–75 characters .optimize titles is by including relevant keywords.
Meta Description: Each description needs to be unique and no longer than 320 characters.
Keyword Research:
Keyword research is when people use keywords to find and research actual search terms that people enter into search engines. The knowledge about these actual search terms can help inform content strategy or marketing strategy overall.
WHERE DO YOU NEED TO USE KEYWORDS?
URL
Meta description
In headings
As link anchor text when possible
In the alt text, file names, and titles of images
In the page title
Create Quality Content More Frequently
Optimizing URLs for SEO:
All lowercase, separated by hyphens (-)
Short, relevant and descriptive of the content
www vs non-www redirecting properly
URL without the / at the end redirecting to version with / (or vice versa)
Proper usage of http:// and https://
Image Optimization:
The Alt tag is the most important image optimization factor. search engines are text-based, they can not read images and videos.
Internal linking:
Internal linking is a key SEO tactic for publishers. With right internal linking strategy your pages will rank higher.
Use Responsive Design:
Optimizing your website for mobile devices will not only prove to be beneficial to your marketing goals but can also help your customer's making business decisions efficiently. Just remember that it doesn't mean responsive design for your website. It involves factoring mobile into an omnichannel customer journey and finding new and improved ways to reach and engage your target audience.
Boost Site Speed:
Websites that load quickly have better engagement and conversation rates.
Use Social Sharing Button:
Use Social media share button on your web page.
Create a sitemap:
Having a sitemap will also help you keep track of your current links, allowing you to update or remove non-working links as part of your optimization efforts.
Off-Page SEO
off-page SEO which refers to backlinks and other external signals.
Social bookmarking
Creating Shareable Content
Forum Submission
Blog Directory Submission
Article Submission
Video Submission
Image Submission
Document Sharing
Info-graphics Submission
Social bookmarking:
social bookmarking sites are considered as quality backlinks according to search engines. And we as a whole realize that the quality backlinks helps us to increase website and Google Page Rank
Creating Shareable Content:
With the help of content, you can increase brand awareness or credibility and create an online community for users.
Blog Directories submission:
Top High PR Dofollow link Blog directory sites, which give your business: High-quality traffic and backlinks.
Article Submission:
Article Submission process allows us to secure backlinks from most popular Articles, improving your search engine ranking.
Video Submission:
YouTube is your best channel to use for video marketing, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video marketing strategy with multiple channels.
Image Submission:
Image submission can be an incredible method to boost your website's SEO and share data about your business.
Document Sharing:
It is one of the OFF Page strategies in SEO. Document sharing means sharing the document such as PDF, Word, PowerPoint, Whitepapers, Case Studies etc.
Info-graphics Submission:
Infographics are one of the most popular methods for bringing traffic to your website and gaining valuable backlinks.
the best ways to increase your website’s ranking in Google 2018
Social Media Marketing:
If you want to use digital marketing to accelerate your business expansion, social media marketing is a must. Social media websites, platforms and apps such as Facebook, LinkedIn, & Instagram have become important channels through which internet users consume content, learn more about brand stories and purchase services and products on a day-to-day basis.
Social media setup: company page, social profiles etc based on your needs.
Daily posts/updates.
Followers and fans building.
real-time communication with your audience
Make Quality & Shareable Content
SOCIAL MEDIA MARKETING BENEFITS
Improve brand recognition for your company
Build the reputation of your company
Build the trust and the relationship with your customers
Drive traffic to your website
Spread the word about your business
Improve customer service and brand loyalty

MUST READ:

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