As the weather drops and the festive lights go up, businesses across the nation are ramping up for the biggest shopping season. Consumers are expected to make purchases worth millions of naira before the year runs out.

While some may be focused on print ads or direct mail promos (only to be thrown out later), there’s a more modern way to tap into today’s market: messenger marketing.
Messenger marketing, or Facebook messenger marketing, is one of the best online marketing ideas for businesses, even better than traditional email marketing. And here, we’ll explain why.

What is Messenger marketing?
Simply put, Messenger marketing is the use of Facebook messenger to reach, engage, and convert your potential customers. By using Messenger bots and automated messages, you can directly interact with your audience in an intimate but controlled environment.
Okay, but why should I use Messenger marketing?
Great question. We’re glad you asked. As of September 2018, Facebook sees 2.27 billion monthly active users. No social media website comes even close to a market that size. Messenger alone has 1.3 billion monthly active users, even more than Instagram’s entire audience. Each one could be your next loyal customer.
In fact, just two years ago, Business Insider found that users were using the top four messaging apps far more frequently each month than Facebook, Instagram, Twitter or LinkedIn.
On top of that, Messenger allows businesses to send intimate, personalized, and rapid responses, all without having to hire a salesman. To top it all off, Drift claims that Messenger is actually 15 times more effective than traditional email marketing at engaging customers.

Now that you have an idea of what Messenger can do for your business, here’s what you can actually do with Messenger.

7 Messenger marketing tactics for your business
Inform customers about a holiday campaign

Provide updates on new or limited time offerings

Offer discounts and special promos

Engage customers with relevant contents

Encourage customers to give and spread the love

Use Messenger Chatbot for sales or support

Bring in the festive fun

1: Inform customers about a holiday campaign
With so many businesses vying for a share of a customer’s attention, it can be difficult to engage your customer on a personal level. Not with Messenger. Once a user lands on your page or follows it, you can send them a message immediately letting them know about your upcoming campaign.

Say, for example, that you want to hold a Christmas special on your business in the weeks leading up to December 25th. With Messenger, you can auto-message the customer informing them early on. Something like:

“Hello! Looking for a place to get the best deal or services (if you are into service delivery business) for the upcoming season? We’re having our holiday special this month, just use this code to get started!”
You can even use Click to Messenger ads, which pop up on a customer’s news feed, Instagram feed, or inbox, and sends you directly to a conversation in Messenger. This can be useful for offering special discounts and sales while enticing customers to connect via the chat app.
You can use the comment to Growth Tool on or JSON Growth Tool on Manychat to engage customers on their messenger when they comment or engaged with your ad

2: Provide updates on new or limited time a product or service offerings
In the same vein, you can notify your customers of a new product addition, whether it’s an experiment or just a limited-time offer.
Better yet, blast out a message to all Messenger followers by giving them a special discount if they try it within a certain time. Not only will they be interested, but they’ll also be compelled to act on the offer.

3: Offer discounts and special promos
Messenger also presents the opportunity of rewarding your customers in unique and exciting ways just for connecting with the brand.
For example, by getting the customer to message “Promos”, you can offer a special discount reserved for Messenger users!

4: Engage customers with relevant contents
Maybe it’s the launching of a new product or opening of a new branch, a special holiday or an anniversary. You want to make sure that your customers have multiple ways to interact with your brand, even on Messenger.
With menus in Messenger, you can offer a selection to your audience. Not only does it simplify what their options, but it saves them from having to try multiple messages with zero response. Here are a few ideas on what content you could share within Messenger:

Articles and blog posts
Relevant points of interest
Updates on stock
Support on technical questions (regarding purchases, hours, locations)
Sales, discounts, promos
Many, many more.
Encourage customers to give and spread the love
Forget expensive commercials and campaigns, all you need to promote your restaurant are your existing customers. So reward them by encouraging them to spread the word! During the holiday season, give your most loyal customers a reward or discount.

5: Encourage customers to give and spread the love (Buy 1 get 1 Offer)
Perhaps you can even set up a referral system, where bringing another person gets you a free product/service or a free gift or a special discount. The more people they bring, the more they save, and the more traffic your business gets!
Remember to keep it within the theme for it to make sense. When customers see something holiday themed and limited-time only, they’re more impulsive on their purchase behaviour. Keep that in mind!

6: Use Messenger Chatbot for sales or support
Have you heard of marketing using ManyChat? If you haven’t, then you’re in for a treat. It turns out you don’t need years of coding experience to begin making Messenger bots. In fact, you can get one started for free.

ManyChat uses a visual builder that allows you to drag and drop images, text, videos, and other elements, without code. The service then handles all the backend, while you focus on how your chats look.

ManyChat even offers analytics tools for tracking your customers and automating your messages according to sequences, day or time. Within minutes, you can have a virtual support desk or salesman, without ever having to drop a dime.

7: Bring in the festive fun
These tactics are meant as a starting point for building and coming up with your own ideas, but by no means are the only options available to you. Chances are your business will bring its own sense of style to the table, so have fun with it.

Messenger marketing is most effective when combined with festive social media posts, so don’t neglect Facebook advertising and organic posts either. The more you can remind your customers of the season, and what your brand has to offer, the more likely they’ll come back to you for more.

Good luck, and more money to your account.
This article was brought to you courtesy of my Chatbot Messenger Agency.

Cc: FOD, naijacutee, dominique, puskin.
Infography of early days of marketing till now the new age of chatbot messenger marketing.

Great tips! I want to know how can one get thousands of many chat subscribers. Do you have a proven metho you can recommend please?

otodeluxe:
Great tips! I want to know how can one get thousands of many chat subscribers. Do you have a proven metho you can recommend please?

It depends on your goal, there are many ways to get thousands of subscribers, if it is an E-commence you run a giveaway campaign on manychat through traffic to messenger ad or using comment growth tool to get subscribers into your manychat, if it is information marketing you can provide them with value when they become subscribers either video course or E-book. Whatever your goal is, always provide values that your subscribers will find irrestible.

What about if it is to sell both digital and physical Products?

Michaelmercy:
What about if it is to sell both digital and physical Products?

you create funnels for both digital and physical products using chatbot, run separate ads to the targeted audience to get them subscribed once they because your subscribers you can add them to a sequence but on physical products it is advisable to do a giveaway campaign or a discount using limited time offer for both you can also upsell or cross sell to the audience. But before blasting a cold audience (audience that has not interacted with your bot for more than 24hours) you send them what is called subscription broadcast something like "Hey Mike we are introducing new products to our store we will like to introduce it to you" then you give them option buttons of yes and no once they click yes you send them message that include link to your sales page. Digital products like eBook or video course you add them to a sequence when they become subscribers everyday you send them value added messages like free case studies on your website until the last day of the sequence when you will direct them to your sales page by then they must have trust your sense of judgment on the particular online business you are selling to them and they will happily buy from you or pay for your mentoring.

This is a subscription broadcast I sent few days ago using link to this post

I have a free eBook giveaway on messenger chatbot and a free interaction with my bot here is the link https://m.me/chatbotdeveloper45?ref=w3802159

can I get people who haven't added me on manychat? can I do it encase. like add 2 000 people daily.just say hi and drop a message

Ucheosefoh:
As the weather drops and the festive lights go up, businesses across the nation are ramping up for the biggest shopping season. Consumers are expected to make purchases worth millions of naira before the year runs out.

While some may be focused on print ads or direct mail promos (only to be thrown out later), there’s a more modern way to tap into today’s market: messenger marketing.
Messenger marketing, or Facebook messenger marketing, is one of the best online marketing ideas for businesses, even better than traditional email marketing. And here, we’ll explain why.

What is Messenger marketing?
Simply put, Messenger marketing is the use of Facebook messenger to reach, engage, and convert your potential customers. By using Messenger bots and automated messages, you can directly interact with your audience in an intimate but controlled environment.
Okay, but why should I use Messenger marketing?
Great question. We’re glad you asked. As of September 2018, Facebook sees 2.27 billion monthly active users. No social media website comes even close to a market that size. Messenger alone has 1.3 billion monthly active users, even more than Instagram’s entire audience. Each one could be your next loyal customer.
In fact, just two years ago, Business Insider found that users were using the top four messaging apps far more frequently each month than Facebook, Instagram, Twitter or LinkedIn.
On top of that, Messenger allows businesses to send intimate, personalized, and rapid responses, all without having to hire a salesman. To top it all off, Drift claims that Messenger is actually 15 times more effective than traditional email marketing at engaging customers.

Now that you have an idea of what Messenger can do for your business, here’s what you can actually do with Messenger.

7 Messenger marketing tactics for your business
Inform customers about a holiday campaign

Provide updates on new or limited time offerings

Offer discounts and special promos

Engage customers with relevant contents

Encourage customers to give and spread the love

Use Messenger Chatbot for sales or support

Bring in the festive fun

1: Inform customers about a holiday campaign
With so many businesses vying for a share of a customer’s attention, it can be difficult to engage your customer on a personal level. Not with Messenger. Once a user lands on your page or follows it, you can send them a message immediately letting them know about your upcoming campaign.

Say, for example, that you want to hold a Christmas special on your business in the weeks leading up to December 25th. With Messenger, you can auto-message the customer informing them early on. Something like:

“Hello! Looking for a place to get the best deal or services (if you are into service delivery business) for the upcoming season? We’re having our holiday special this month, just use this code to get started!”
You can even use Click to Messenger ads, which pop up on a customer’s news feed, Instagram feed, or inbox, and sends you directly to a conversation in Messenger. This can be useful for offering special discounts and sales while enticing customers to connect via the chat app.
You can use the comment to Growth Tool on or JSON Growth Tool on Manychat to engage customers on their messenger when they comment or engaged with your ad

2: Provide updates on new or limited time a product or service offerings
In the same vein, you can notify your customers of a new product addition, whether it’s an experiment or just a limited-time offer.
Better yet, blast out a message to all Messenger followers by giving them a special discount if they try it within a certain time. Not only will they be interested, but they’ll also be compelled to act on the offer.

3: Offer discounts and special promos
Messenger also presents the opportunity of rewarding your customers in unique and exciting ways just for connecting with the brand.
For example, by getting the customer to message “Promos”, you can offer a special discount reserved for Messenger users!

4: Engage customers with relevant contents
Maybe it’s the launching of a new product or opening of a new branch, a special holiday or an anniversary. You want to make sure that your customers have multiple ways to interact with your brand, even on Messenger.
With menus in Messenger, you can offer a selection to your audience. Not only does it simplify what their options, but it saves them from having to try multiple messages with zero response. Here are a few ideas on what content you could share within Messenger:

Articles and blog posts
Relevant points of interest
Updates on stock
Support on technical questions (regarding purchases, hours, locations)
Sales, discounts, promos
Many, many more.
Encourage customers to give and spread the love
Forget expensive commercials and campaigns, all you need to promote your restaurant are your existing customers. So reward them by encouraging them to spread the word! During the holiday season, give your most loyal customers a reward or discount.

5: Encourage customers to give and spread the love (Buy 1 get 1 Offer)
Perhaps you can even set up a referral system, where bringing another person gets you a free product/service or a free gift or a special discount. The more people they bring, the more they save, and the more traffic your business gets!
Remember to keep it within the theme for it to make sense. When customers see something holiday themed and limited-time only, they’re more impulsive on their purchase behaviour. Keep that in mind!

6: Use Messenger Chatbot for sales or support
Have you heard of marketing using ManyChat? If you haven’t, then you’re in for a treat. It turns out you don’t need years of coding experience to begin making Messenger bots. In fact, you can get one started for free.

ManyChat uses a visual builder that allows you to drag and drop images, text, videos, and other elements, without code. The service then handles all the backend, while you focus on how your chats look.

ManyChat even offers analytics tools for tracking your customers and automating your messages according to sequences, day or time. Within minutes, you can have a virtual support desk or salesman, without ever having to drop a dime.

7: Bring in the festive fun
These tactics are meant as a starting point for building and coming up with your own ideas, but by no means are the only options available to you. Chances are your business will bring its own sense of style to the table, so have fun with it.

Messenger marketing is most effective when combined with festive social media posts, so don’t neglect Facebook advertising and organic posts either. The more you can remind your customers of the season, and what your brand has to offer, the more likely they’ll come back to you for more.

Good luck, and more money to your account.
This article was brought to you courtesy of my Chatbot Messenger Agency.

ethinoze:
can I get people who haven't added me on manychat? can I do it encase. like add 2 000 people daily.just say hi and drop a message

You run a PPE ad with JSON growth tool or with Comment growth tool. JSON growth tool get triggered when someone takes action on your ad or post for organic audience, actions like, comment, share and like but comment growth tool in the other hand will get triggered when someone drop a comment in specific keywords you set up in your growth tool. Getting 2000 is possible using any of the growth tools but you have to have the budget for running ad that will bring such huge subscribers daily.

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