Seven tips on how to be a successful speaker in the business of public speaking

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Top 7 Ways to Succeed in the Business of Speaking

How attractive are you as a speaker? Not, your looks, but your consistent ability to provide a quality presentation, attract clients, and be irresistibly attractive to meeting planners and speaker bureaus?


1. Presentation – do you have something interesting, inspiring, and useful to share with audiences? Be mindful of your voice (keep it deep and low pitched), your personality and attitude (positive), your tone (soft, loud. Encouraging as needed), your style, your vocabulary.


2. Connection – how quickly do you get to the core of your audience’s problems and challenges? Skip what is between their ears and go straight to their hearts.


3. Passion – do you love what you do? Develop a niche or speciality that you truly enjoy … and are good at.


4. Network – enhance your speaking career by networking with 50 or more other speakers. They become your referral sources. Join the National Speakers Association –member organization on All the social groups and pages that holds conferences and has local chapters to help you with your marketing skills and networking.


5. Products – write a book, booklet(s), create audiotapes, videotapes, CD/ROM. Having products will catapult your speaking career and make you more valuable to your clients. This “passive” income is like having frosting on the cake.


6. Value-added – become known as a value-added speaker. Provide handouts, attend the cocktail reception before your program, stay after your speech, offer follow-up teleclasses, offer your consulting services, be a facilitator.


7. Hire a Coach – The Olympic Games remind us that a world-class athlete is surrounded by a number of people whose function is to keep him/her on track. No serious athlete or professional speaker would expect to progress very far without a COACH.


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