Jason Njoku is the pioneering British-Nigerian founder and Chief Executive Officer of iROKO, a multimedia company that provides paid-for, on-demand, Nollywood content to audiences worldwide. He talked about his business with ‘How We Made It In Africa’. Excerpts:

What’s is the toughest situation you’ve found yourself in as a business owner? In 2015, it was abundantly clear that we were “losing Africa”. By this I mean that most of Africa could not stream and therefore watch iROKOtv content because our customer base couldn’t afford or didn’t have access to reliable broadband required to watch our content.

So, as a company, we had aggregated an incredible and peerless catalogue of Nollywood content – as well as producing our own original TV series and movies – but the majority of our potential audience simply couldn’t access it. No access means no subscriptions.

While we started as a diaspora-focused platform, the goal was to grow our audience aggressively in Africa, starting with Nigeria. So I had to take the tough decision of... Click here to read more