Every business or must have a name. Its their identification in the business world. Adidas, Nike, MTN, Notjustbrands and Christie Signatures are all examples of brand names. Even though it is important for a brand or business to have a name, there are some prerequisite to choosing that special name a particular brand must have.
Part of the things to put into consideration is what your brand or business is set to deliver to the world. What problem or lapses do you wish to bring solution to? It’s important that your brand name must be captivating and enough to explain what your brand or business offers to the world. Its is not compulsory but it’s advisable.
Whatever business you are planning to set up, it is necessary to choose a brand name. However, this does not involve a mere selection of just any name but the necessary ability to choose the right name for your brand. Because your brand name stands for what your business is, picking a wrong name could result in an untimely collapse of the potential business.

Listed below are the necessary things to note while choosing a befitting brand name for your business.
1. Must Be Easily Remembered

A name to be chosen for your business or brand is meant to be easily remembered, even by a kid, although not necessary. This will require you to be aware of its pronunciation, spelling and how lengthy is going to be.
Choosing a lengthy name that will not be easily pronounced, and misspelt by people could actually lead to a business or branding catastrophe as many people will go around with the wrong names, that's quite saddening. However, this can be avoided by first conducting a quick survey for its pronunciation and spelling; trust me, this would give you a very good insight regarding how your brand name will perform out there.
Remember you want your name to be searchable, sharable and most importantly, memorable. Once you are able to get it right, you can then proceed to naming our brand.
2. Gives A Visual Perception

Sincerely speaking, people easily remember what they see than what they hear. Visually speaking, what is the perception of people towards your brand name? Are they able to link your name with an image? You should ensure that people can easily link your brand name to something (by adding a visual element) to help their memory.
The visual perception is not only limited to an image, but also extends to the color your brand name or logo is designed with. It has the intrinsic power of either working for or against your brand.

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https://www.notjustbrands.com/2018/12/things-to-consider-before-choosing.html