The Director-General, National Broadcasting Commission (NBC), Mallam Is’haq Modibbo Kawu on the 30th of January, launched the much-awaited video on demand (VoD) platform, PlayVoD, in partnership with FreeTv and Play Tv.

PlayVoD is a platform that allows subscribers access premium Nollywood Blockbusters through the use of a customized dongle. Subscribers on both Free Tv and Play Tv will therefore have access to any Nollywood movies of their preferred choice without the use of the internet. The platform promises to deliver the cinema feelings and experience to subscribers in the comfort of their homes.

The NBC chief said PlayVoD is a value-added service (VAS) on the Digital Switch Over (DSO), that deepens the reality of the DSO and invariably helping regulators curb piracy in the industry.
Also speaking on the occasion, the Managing Director, Inview Nigeria Limited, Olumade Adesemowo, expressed delight over the launch of the platform stating that it will completely change the economics for the entire Nollywood industry.

Nollywood actress Ayo Adesanya and her Kannywood counterpart Uzee Usman who were present at the event said the launch is another initiative that will help all the stakeholders especially the movie makers to curb piracy which is a major challenge that’s facing the industry.

This exciting movie platform is an excellent way for viewers to have an at home cinema experience at a highly affordable cost and be confident that they will get superior viewing experience to pirated alternatives.

The PlayVoD service will help restore value to Nollywood, a world-leading creative industry that is currently blighted with piracy.

Other notable personality and partners at the launch were the General Manager of Play Tv, Funmi Adenaike; Toyin Subair; Media and Entertainment industry leader, representatives of Bank of Industry (BoI) and Filmone Production & Distribution, movie producers and DSO stakeholders.

cc: Lalasticlala, Ishilove

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