This program is designed to provide you with a comprehensive practical know-how of digital tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the power Internet for achieving business goals such as acquiring, converting, and retaining customers.

This program is intended for anyone interested in improving sales, brand visibility, brand penetration, website performance, online marketing campaigns, search engine marketing and web analytics skills.

This program will also interest those advancing a career in marketing by clearly defining the tactics and technologies integral to planning and implementing a successful digital marketing strategy from an organizational perspective.

Who should attend?
Business Developers
Marketing Executives
Business Owners
Individuals seeking “Work From Home” Opportunity
Online Marketing Professionals
Advisers of small, medium and fast growing enterprises (SMFEs)
Individual preparing for an international Certification program in Internet Market

COURSE OUTLINE

MODULE ONE: DIGITAL MARKETING FUNDAMENTALS

Overview of Digital Marketing For Business
▪ Understanding the Digital Marketing TREE
▪ Working with the AECM/RACE Strategy Framework
▪ Strategic Digital Positioning & Digital Value Creation for Business
▪ Online Presence Analysis & Introduction to Digital Intelligence
▪ Developing an Effective Digital Marketing Strategy Plan

MODULE TWO: EMAIL MARKETING

▪ Introduction to Email Marketing and Why it’s a Winning Key
▪ Understanding Why People Will Open Your Newsletter & Primary Recipe For Success
▪ Effective Newsletters: The Objectives, Effective Subject, Signature Line and Personalization
▪ Managing the Pitfall holes: Getting Permission, Delivering into INBOX and Spamming Rules
▪ Metric Monitoring: Total Open Rate, Bounce Rate, Click Through Rate(CTR) and Conversion Rate
▪ Database Mining and Management (Practical Illustration)
▪ Creating, Scheduling and Sending a Winning Newsletter (PRACTICALS)

MODULE THREE: SOCIAL MEDIA MARKETING

▪ Social Media Marketing Fundamentals
▪ Developing Effective Social Media Engagement Plan
▪ Facebook Marketing for Business
▪ Instagram Marketing For Business
▪ Twitter Marketing for Business
▪ LinkedIn Marketing for Business
▪ YouTube Marketing for Business
▪ Exploring other Social Networks (Google+, Skype, Whatsapp and SnapChat, etc)

MODULE FOUR: CONTENT MARKETING FOR BUSINESS

▪ Activating the Power of Content Marketing
▪ Working with the 4C Content Marketing FrameworkTM
▪ Managing Content Marketing Challenge, Process and Planning
▪ Content Marketing Effectiveness Monitoring Metric & KPI
▪ Case Study – Review & Analysis

MODULE FIVE: SEARCH ENGINE MARKETING FOR BUSINESS

▪ Search Engine Marketing Importance & Fundamentals
▪ Search Engine Essentials– Type, Process, Ranking Factor and Keyword Analysis
▪ Step-by-Step Search Engine Optimization (on-page SEO) Process/Methodology
▪ Implementing Off-Page SEO (Directory Listing, Classified AD, Google MyBusiness Listing, etc)
▪ Implementing Search Engine Advertisement (Google SE and Yahoo SE) – PRACTICAL
▪ Case Study – Review & Analysis

MODULE SIX: MOBILE MARKETING FOR BUSINESS

▪ Understanding the Fundamentals of Mobile Marketing and Mobile Marketing Strategy
▪ Mobile Marketing Channels: Text Message, Flash Message, Voice Message, Short Code Services, USSD Service, QR Code, Mobile Web/APP
▪ Executing Mobile Broadcasting MarketiWhatsAPP, Telegram and SnapChat)

MODULE SEVEN: ONLINE ADVERTISEMENT FOR BUSINESS

▪ Understanding the Fundamentals – PPC/PPM/PPA/PPP/BTO/SSC and CTR
▪ Type of Campaign – Search Engine (Text), Display Banners, Video, Shopping and Mobile Engagement
▪ Online Advertisement (Google Adwords, Yahoo Gemini, Social Media & Classified Adverts) Network
▪ Effective Landing Page and Conversion Rate Optimization
▪ Google Advertising Fundamentals (Placement & Remarketing Discuss) – PRACTICALS

MODULE EIGHT: BRAND REPUTATION MANAGEMENT & ONLINE PR

Brand Reputation Management
Online Brand Reputation Monitoring
Blogging, Viral Marketing, Sponsored Story and Forum Management
Case Study – Review and Analysis.

MODULE NINE: GRAPHIC FOR DIGITAL MARKETER (100% practicals)

▪ Graphic Designs Essentials
▪ Creating Beautiful Logo and Banners with Canva.com
▪ Introduction to Fireworks/Photoshop

MODULE TEN: WEB ANALYTICS

▪ Web Analytics Importance and Fundamentals
▪ Web Analytics – Parlance, Categories and Majors Tools
▪ Understanding and Working with Google Analytics – PRACTICAL

TRAINING PACK

Award of Certificate of proficiency, on completion of a project work
Training Materials
case studies and Ebook on Digital Marketing Implementation
30 days mentorship guide
Refreshment
Your Website Review and Recommendation for Optimizations

DATE: 12TH & 13TH March 2019
Time:10am- 2pm
FEE:N40,000

Call: 09038809800

BANK DETAILS:
Account Name: Afrinovation International Limited
Account Number:3053418014
Bank: FCMB