The pride of the global brand

Sony is no stranger to success in the cell phone market. During the ’00s, a number of well-received handsets were launched under the Sony Ericcson brand, including many models praised for their music playback and camera capabilities. As much as 9% of the global cell phone market was owned by the Sony Ericcson joint venture in 2007. Riding on the popularity of its successful “dumb” phones, Sony Ericsson read more https://techevangelistseo.com/why-did-sonys-smartphones-lose-their-popularity/

The biggest problem with Sony is bad marketing. Most people don't know that Sony produced the world's first waterproof phone but Samsung did a better advertising job than them as if they were the first to make it. Secondly their smartphones were fragile. Once It falls from your hand, it marks the beginning of problems