It is imperative to keep track and identify why customers buy from you. Identifying the reason is a critical success factor for your online business. When you bring in a sale and the customer buys from you or joins your team there is always a reason why. There was a reason why they chose you and not someone else. There will also be many other factors why they bought what they did, but most of them have nothing to do with you, or your business, there will always be an underlying reason why they decided on you. That is crucial for you to know. In running a small business the critical success factors will be almost always customer based.

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