In order to crack down on high quality replica desinger handbags sold online, Chinese e-commerce giant Alibaba announced the launch of the "Big Data Anti-Counterfeiting Alliance" on Monday. According to WWD, as many as 20 members have joined, including Louis Vuitton, Swarovski, Samsung, Shiseido, Bioderma, Fashion Group, Amway, Pernod Ricard, Canon and Ford.

Jessie Zheng, chief platform management officer of Alibaba Group, said in a statement: "The most powerful weapon against replica designer wallets today is data and analysis. The only way we can win this war is to unite."

Alibaba will provide advanced technical support and anti-counterfeiting protection for alliance members. In exchange, global brands will provide resources such as “IP-certified proprietary technology and anti-counterfeiting data".Alibaba claims that the information collected within the alliance not only prevents existing pirated lists on the Alibaba platform, but also further assists in legal proceedings, investigations and prosecutions that occur offline.

Last year, Alibaba faced major criticism from the fashion world and was regarded by Michael Kors as "our most dangerous and destructive opponent." After the American brand withdrew from the International Anti-Counterfeiting Alliance, the Washington, DC-based group began a new "ordinary member" including Alibaba. Gucci quickly followed Michael Kors, saying he had withdrawn from the IACC. (At the same time, Alibaba was also sued by Gucci owner Kering Group for selling its brand of high quality replica designer handbags.) In the end, the IACC suspended its new membership category.

Since then, Alibaba has tightened its policy on counterfeit goods. In 14 months, the Chinese e-commerce giant has cancelled 380 million products and closed about 180,000 stores on Taobao. This is a Chinese website similar to eBay owned by Alibaba. (In December, the US trade representative placed Taobao on the watch list of its notorious retailer's "notorious market." At the beginning of the new year, Alibaba also filed a complaint against two merchants for allegedly selling high quality replica Loewe handbags. litigation. Taobao platform.