Hey, if you have an ecommerce store and you want to restrict some customers from buying and even seeing product price then You should not have to worry about, because FME has an extension that will resolve your worries regarding this issue. Magento 2 Hide Price and Add to Cart Button, by using this extension you will easily hide add to cart button and even price from the specific users.
Magento 2 Hide Price & Add to Cart extension conceals the price and Add to Cart button of specific products from selected customer groups, store views and countries. To personalize you can choose to only hide price, Add to Cart button or both from your product page. You can also replace price or Add to Cart button with custom text message, image, quote form or a link to another page.