Start the ITV Hub activation on Roku by signing in to the Roku account.
Land up on the Roku home screen and search for the ITV Hub channel from the Roku channel store.
Once you locate the channel, highlight it and add it to your Roku channel library.
Once the channel is added, create an ITV Hub account on Roku.
If you already have an account, just sign in to the account using the correct credentials.
You will receive a six-digit code.
All you have to do is now visit the official website of ITV channel on your mobile and enter the code correctly.
Lastly, tap the Continue button and start streaming your favourite ITV Hub shows.