Social Targeting
With the rise of social media marketing, sedan buyers have become easier to find and target. Online targeting gives dealers the opportunity to be in front of the right audience at the right time. By creating an audience through Facebook, you can utilize demographic and interest information to target your customer with relevant messaging. Then you can create individual buyer profiles to target specific buyers across mediums.
For example, one buyer profile for a Ford Focus could be a 20-year old female student, who enjoys traveling. In order to reach this buyer, we recommend using platforms such as Instagram and YouTube. Once this buyer profile is established, you can target these similar interests among other marketing tactics, such as search, cable TV, and streaming television. Creative Messaging According to car shoppers in a study by Autolist, there are two financial factors that contribute to their decision to buy a sedan.
Rising interest rates leading to higher costs of financing a new car Rising price per gallon of gasoline in the U.S. These two factors incentivized consumers to purchase sedans over any other vehicle available to them. This is because sedans ensure a cost savings even amidst future changes. Therefore, you should highlight high miles per gallon and low financing costs in your creative messaging when advertising sedans. Also, keep your buyer profiles in mind.
Once you pin down your sedan market, you can include their interests and demographics within your advertising. Showing how these sedans fit their lifestyle and personality, is critical in developing interest and engagement
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