Autoresponders therefore positively answer the call of website owners seeking automated interaction with customers at all facets of their customer relations.


An email autoresponder can securely perform 5 principal business boosting roles for every website which needs to get a high rating in customer relations and therefore enhance customer loyalty.


#1: Acknowledgement:

Autoresponders can let people know you have received their emails and that you will soon respond to their enquiry. Even when you are not available to reply immediately, you will do so at some later time. You see, buyers are predominantly in a state of anxiety and it is a good marketing strategy to allay such anxieties.


People buy with several reasons; one of their being an urgent need to do something. So acknowledging their emails set their minds at ease and then they are confident that a reply will be forthcoming on their enquiry. If you have one thousand emails a day, there is no way you can efficiently reply to all these manually and that is where an autoresponder comes in PLAY.



#2: Notices:

Assuming you were out of the office for two days and a customer interested in bringing you some physical cash deal writes to you with the hope of receiving a response to the business is transacted.

It will be quite discouraging for him to wait and wait for no answer to come forth. If you have an email autoresponder installed, some preliminary email marketing messages can be sent to the sender; at least informing him of products/services available or explain your absence and when you will be back. If the sender wishes to wait, you can come back to respond appropriately and get the deal finalized.


#3: Confirmation:

In this age of scam and fraud on the net, every buyer will want confirmation of his purchase. An autoresponder confirmation serves two purposes – it assures the buyer that the goods will be forthcoming and it relieves him of the thoughts that he had transacted with a fraudster. An autoresponder performing this function will make your customers happy and buy from you always.


#4: Appreciation:

Buyers do businesses great favour by buying. Although you are giving away a product or service in return, customers need to be appreciated for buying from you. At least they had other several options but they chose to buy from you because they like you or how you conducted your business.

You can use an email autoresponder to send follow up messages to customers thanking them for their business and assuring them of continued support.


Every business must make it a point to rely on an email autoresponder to generate customer satisfaction and loyalty. Modern online businesses cannot afford to lose this part of everyday web-based transactions.

There are many autoresponders on the market available for free or a fee but the most versatile that can effectively perform the vital duties mentioned above can be found at https://nairalearn.com/course/digital-marketing-academy-ecourse/

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