Here's a little story about how you can win your dream girl or man
using Roberto's secret.

There's a great TV show airing in the US that my wife and I LOVE to
watch.

It's called the Bachelorette.

The show is about a beautiful woman named Ali in search for her Mr.
Right.

She has 25 eligible men all trying to win her heart.

After weeks of going on amazing dates, and learning about their
home lives, the Bachelorette has the opportunity to get engaged
from one of the 25 bachelors as they are narrowed down week by
week.

On one of the "group dates", each of the men were to sing Ali a
love song from a Broadway play called The Lion King.

The bachelor with the best singing performance would join Ali alone
that evening.

Together, they would perform in the play in front of a sold-out
crowd.

So the first bachelor sings.

And he was nervous, but he did an ok job.

And the next bachelor goes and he is consumed with fear.

He bombs.

And another one sings ok, too.

And so all the bachelors on this group date sang their best to win
Ali's heart and a date for that evening.

But only one of the bachelors did something different.

When Roberto sang his song, he sang while gazing into Ali's eyes.

And Roberto won Ali for the date that night.

Later in the season they became engaged.

Roberto did something all the other guys were afraid to do.

He showed Ali how much he cared.

All the other guys were too concerned with how they would sound.

They were afraid of what others might think.

And because they were so self-absorbed with their own feelings of
insecurity, they forgot to connect their feelings with Ali's.

PS. Be your customer's Roberto. If you'll show your customers how
much you care by making an emotional connection, you'll win your
girl or guy over in more ways than one.