1) Blogging: One of the simplest and most effective ways of driving traffic to your site is to have a blog, a regularly updated blog serves a lot of purpose.
2) Mailing lists: You need to build a list of people who are genuinely interested in what you have to offer and provide them with regular updates about what's going on in your company and why it's of interest to them.
3) Social Media: Social media can be helpful too, some of the most effective and cost effective marketing strategies for growing a new business now come from social media.
4) Press Releases: You can create press releases to announce new products, award or accolades you've recently received. It may take time to build up the right press contacts to gain your announcements real exposure, but the longer your perseverance and more effort you put into it, the better results you'll see.
5) Coupons & Discounts: Offer discounts & coupon codes on your products or services, make them seem exclusive. By offering a few bucks off your regular price, you can bring in customers who will stay loyal to your company for years to come.
6) Online Companies: One of the best & most cost effective ways to reach new customers is by using online sites to market your company. Depending on your business, there are number of sites that can help you reach new customers through search results and networking.
7) Using Videos: Videos are one of the most effective tools to use in your marketing campaign. You can either create them yourself or outsource them to another company that specializes in creating high quality video content. Videos are a great way to engage your audience visually and increase your brand's visibility.