destindd:
My name is Destined Boy – Business

Business plan – Once again, I really want to appreciate potential and existing visitors for taking your precious time reading my articles on SEM, SEARCH ENGINE, BBNAIJA and Relationship. God bless you all! Now, i will be talking about how you can create a solid online plan to grow your business instantly. Please stay tune, Grab a cup of coffee and let’s get started!

Most business owners, company owners and entrepreneur-er are finding it very difficult to meet their business goals online. But, today i will take you through steps by steps on how you can increase your sales and customer’s satisfactions. Let’s start from there!
BUSINESS DIGITAL OPPORTUNITY

Well, I talked about website in my previous article if you haven’t gone through it, then you can navigate through the website post.Still, let me talk about it a little here. One of the reason you wanna go online is for your niche to be visible to the searchers, and also to reach out to a new customers and build a better relationships with customer you already have. You have got lots of option for building a digital presence, option like local listing(Google my business), website, mobile apps and social media. For instance, you’re a fashion designer, your first procedure to finding customers online, and being found online might be to list your shop on Google my business including your phone number, location and by indicating a map as well. Then, when a searcher types in a search query related to fashion designer in your area, you’ll appear in the results – this is a local online directories.

Social Media

You could as well start a facebook, instagram and twitter page to give potential customers a showcase into your business and what you can do – like photos of the great dress outfit that you’ve created. Why? because before people can become your customer they must trust your brand or business. NOTE: Some social media platform are B2B while some are B2C. But, if you are using social media has a source or touch point you have to exercise patience and keep doing the great work, because you don’t expect immediate result. If you wanna start seeing immediate result, then you can invest on ads by targeting a specific audience.

WEBSITE

This is where your customers can find everything they need to know about you online. The most important thing as you start to plan your site, think about what exactly you want people to do there.

APP

This usually create a loyalty programs and you can as well use it for push notifications. Definitely! if you want people to find you on the web, you need to decide which source fits in for your business. This is the place people find you and get to know about your business.

DIGITAL PRESENCE

So you’ve establishes your online home, now that there are millions of opportunities for business to appear in front of potential customers, definitely, you’ll want to drive customers to your online front door. There are some great strategies you can implement to do just that using search engine. Let’s point out these great strategies:

SEO – SEARCH ENGINE OPTIMIZATION

This help you promote your business in the unpaid search result, but what takes for my business to show up here? Quality, relevant, engaging and good content. So, whenever a searchers types in a search query related to the services you offer, your business is likely to show up.

SEM – SEARCH ENGINE MARKEing

This is where businesses, advertisers and companies bid for adspace or certain keyword for their services to show up. This is a paid version of search engine, you paid for adspace for your service to show up on search engine. Read more at http://destinedblog.ml\sem

DISPLAY ADS

This appear everywhere online,and come in many format like videos, images and ads you can click on and interact with. One of the limitation of SEM is that your services will only appear when someone types in a search query related to the service you offer on search engine. But for display ads it’s appear everywhere online depending on how you build your in-market audience i.e choosing the specific people you want them to see your ads and the website or pages you’d like them to appear on.

SOCIAL MEDIA

Like Facebook, twitter, Google+ and so on give option for boosting awareness of your business by creating pages and profile for your business.

ONLINE PLAN

Hi! by now, you know how important it is to build and establish your online presence and start driving people to your digital front door. But it is also important to make sure your online plan suit your long term business goal. How! you have to keep your eyes on the latest trend in your industry or respective niche i.e adapt to changes in technology, also set up a realistic expectation. For example, if you are using SEO for your campaign source you have to understand that don’t expect too much too soon. It can take a bit to set up your online presence and get noticed online, it takes a while for search engine to find you. Even though you are running an ad without knowing your potential customer’s interest and behavior you will be at lost(leading to wastage of ad’s investment) and also if your presentation i.e quality images, videos, description of your product is not engaging enough you won’t make out the best on your ad’s campaign. For any online plan you must measure what you’re doing and make sure it’s working. visit http://google.com\analytics.

Definitely, if you can figure out what people do once they get to your website, it will signal whether your investment in digital is working or not. Read more at http://destinedblog.ml/business

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Hi Op, pls can I use my Facebook page as my landing page for Nairaland sponsored ad as I don't have a website and I don't plan to have one soon?