Ever since the first set of 100 cars were rolled out from the stables of Innoson in Nnewi, a heavily industrialized city in the Southeastern Nigeria state of Anambra in November 2014, the most common question on everyone’s lips seems to be: does Innoson actually manufacture cars or do they just sell assemble?

This particular question dominates discussions anywhere industry experts are discussing cars and the name Innoson is mentioned, so much that people rarely have time to discuss the reliability, speed and other aspects of Innoson vehicles like they do when Toyota, Honda or Mercedes Benz is mentioned. The question was again a fiercely-argued topic at a social event yours faithfully attended last week (the event didn’t even relate to technology or cars ) so I decided to address this issue once and for all with a blog post.

Is Innoson a car manufacturer?
Yes. Just like Toyota and Nissan, Innoson manufactures IVM brand of cars (IVM stands for Innoson Vehicle Manufacturing Co. Ltd) in Nnewi, Anambra State.

Why call it manufacturing? Isn’t it just assembling?
Yes, Innoson sources some production parts of its vehicles from other manufacturers. Innoson says it buys 30% from other people, after producing 70% of the parts in-house. This could be less, or more but the most important thing is that no car manufacturer in the world produces 100% of its vehicles. In fact, hardly any tech company can boast of producing 90% of its own products’ parts.

Saying that Innoson is not a manufacturer because of a few outsourced parts is just like saying that an engineer did not build a house because he bought or outsourced his cement (car parts) for building the house from Dangote or Ibeto. Now, lets explain this with more of real life examples involving other car companies.

Innoson, a car manufacturer or just a company assembling cars? Autos What's Hot Toyota Nissan Mercedes Benz Innoson car BMW
Force Motorsengine plant in Chennai, India where engines are manufactured for BMW and Mercedes Benz
Among a list of numerous things outsourced from other companies, Mercedes buys their engines from Renault and Nissan, axles from India’s Force Motors, sound system from Burmester and tires from Dunlop. Apple does not manufacture a pin inside an iPhone. They borrow processors from Samsung (a major competitor by the way), screens from LG, casings from JBL, storage, batteries, circuits and other things from Chinese companies like Amperex Technology Limited. The entire thing is assembled by a different company called Foxconn in China and called an Apple iPhone, and then Apple is said to be a manufacturer. If Mercedes and Apple are called manufactures, so why not Innosson who crafts 70% of its vehicle parts in-house?

Like Apple, same goes for Nokia phones, Microsoft tablets and even some Samsung phones as well. If all these companies are manufacturers why then could anybody in his or her right senses call Innoson a car assembler? Innoson manufactures cars, period.

Source: https://somto.com/innoson-a-car-manufacturer-or-do-they-just-assemble-cars/

Maybe they assemble or manufacture, anything

Are the designs conceptualized by innosons team of designers?

Where are the crash tests done?

What engine do they run on?

If in collaboration with engine makers, what company and what's their input?

rusher14:
Are the designs conceptualized by innosons team of designers?

Where are the crash tests done?

What engine do they run on?

If in collaboration with engine makers, what company and what's their input?

if he does any of these tests will you be able to recognize them?

Hatred and bitterness is our biggest undoing as a people. most of the people calling IVM an assembler are from our region the West. when Clinton extolled Emeagwali, we criticized him. when nnaji girl made a breakthrough with Lionheart, many of my people who can't even afford to feed criticized her. Now some of us are hating on innoson- a brand being patrionized by African countries, A brand that has brought pride to the country we claim to love. we have allowed Hypocrisy and hate to be deeply rooted in our sub conscious . we hate and can't help our selves yet we hate on others and claim to love ourselves. I find this distasteful.

Ooni:
if he does any of these tests will you be able to recognize them?

Your question isn't clear.

Ooni:
Hatred and bitterness is our biggest undoing as a people. most of the people calling IVM an assembler are from our region the West. when Clinton extolled Emeagwali, we criticized him. when nnaji girl made a breakthrough with Lionheart, many of my people who can't even afford to feed criticized her. Now some of us are hating on innoson- a brand being patrionized by African countries, A brand that has brought pride to the country we claim to love. we have allowed Hypocrisy and hate to be deeply rooted in our sub conscious . we hate and can't help our selves yet we hate on others and claim to love ourselves. I find this distasteful.

.

Can you type this again without crying?

Igbos and victim mentality. You're even mentioning that Emegwali fraud, seems you don't even know some things.
Just get over it, the feeling is mutual. Don't pretend as if you love your western neighbors. We know you people so well.

Every small thing, you start crying tribalism. You want a nation of apes that do not question anything, you can get that in your Biafra.

Funny...it's like iya basira who owns a buka. She bought Maggi cube from another company, bought power oil from a company, Gino tomatoes from a company, dangote salt from another company etc just to prepare her sweet jollof rice. Someone will come and tell me that Iya basira is not the cook/producer of her sweet jollof rice because she bought items from other companies?

Just so you know...the popular indomie noodles that we all know outsourced some of the ingredients they use in making indomie noodles. Is it right to say they are not the manufacturer then?

pcicero:
.

Can you type this again without crying?

Igbos and victim mentality. You're even mentioning that Emegwali fraud, seems you don't even know some things.
Just get over it, the feeling is mutual. Don't pretend as if you love your western neighbors. We know you people so well.

Every small thing, you start crying tribalism. You want a nation of apes that do not question anything, you can get that in your Biafra.

go and find ibos and argue with them. I'm talking about we yorubas

Ooni:
go and find ibos and argue with them. I'm talking about we yorubas

You're pathetic

Once it's about automobile, either of those terms can be used. All motor manufacturing or assembly plants do the same thing. ..get the many different components and assemble.
In the real term, no single company manufactures everything in the car.

AroOkigbo:
Once it's about automobile, either of those terms can be used. All motor manufacturing or assembly plants do the same thing. ..get the many different components and assemble.
In the real term, no single company manufactures everything in the car.

assembling is part of manufacturing but manufacturing is not part of assembling. both terms cant interchange.

pcicero:
.

Can you type this again without crying?

Igbos and victim mentality. You're even mentioning that Emegwali fraud, seems you don't even know some things.
Just get over it, the feeling is mutual. Don't pretend as if you love your western neighbors. We know you people so well.

Every small thing, you start crying tribalism. You want a nation of apes that do not question anything, you can get that in your Biafra.

Why are you foolish.. Must you type without tribal sentiments.. Try get sense abeg

innoson

bad marketing

website, crap

I don't think this guy is ready yet,if he truly got money

At all, at all, na im bad pass

Afonjas are the ones peddling those lies out of envy. Same afonja who accuses Innoson of assembling despite Innoson open plant policy of showing his manufacturing process, same afonjas will tell you that Proforce, a yoruba owned military combat IVs does manufacturing..LOL. Deceiving themselves! But the funny thing is Igbos don't give a damn if Proforce manufactures or assembles even though we know he assembles. IGBOS, AS BUSINESS MINDED PEOPLE KNOW IT'S NOT A BIG DEAL AS LONG AS HE IS CONTRIBUTING TO THE ECONOMY!

BloggerAdmin:
Join now

Please, find a real job and stop lying to people

Bihari has started again�

If the phone you using to type is not 100% manufactured by the company.
Chips used by almost all phones manufacturers are not owned by them. Operating system nko and lost more.

A car manufacturer....
AFØÑJÄS won't like my post..

How many times will this topic be on front page

Just assembling cars

How many times?? Leave innoson alone abeg..

rusher14:
Are the designs conceptualized by innosons team of designers?

Where are the crash tests done?

What engine do they run on?

If in collaboration with engine makers, what company and what's their input?

Kindly inform Buhari to constitute a panel of enquiry to determine the above questions.

Its a national priority

Hey, this is the twentieth time I’m seeing this on the front page.

Ultimately, the aim is for people to set up small companies, that can manufacture many components that Innoson can use for his car.

That is the way to run a automobile industry.

Assembling is better.....Nigeria business environment is a big headache.

Assemble your own ewu calabar