Sure you already know all the basic pillars of a good online marketing strategy: create and publish content, use social networks, place ads in strategic places ... The problem is that your competitors also know them, so it's time to put the batteries.
Ten years ago (or even five), the fact of having a digital marketing strategy was enough to stand out. But now what you need is to make sure you’re up to date and doing better than the competition. How? Start by signing up for these 10 tricks.
1) Make your content more relevant to search engines
If you want your content marketing strategy to be effective, you need people to find you. And for that, what better start than to appear well positioned in the search engines?
Of course, you can (and should!) Implement the most common SEO recommendations. But also, I recommend these three steps to ensure that your content is super-relevant:
• Decide which niche market you want to focus on.
• Remove redundant, outdated or trivial content.
• Update the rest of the content to fit the motivations of your buyer person.
2) Avoid the most common mistakes in Ad-Words
Sometimes it is not about doing well as not to screw up. If you want to get the most out of your Ad-Words budget, be sure to avoid these errors:
• Do not do well conversion tracking.
• Do not configure the geographical location correctly.
• Do not track the results by location (and not only global).
• Do not review the bid strategy according to the time of day.
• Have duplicate keywords.
• Do not use negative matches
• Do not use the experiment functionality.
• Not have a defined bid strategy.
• Do not analyze the results of the search partners.
• Do not use ad extensions
3) Do systematic maintenance of your web
Do you already have a fantastic website for your business?!! Congratulations!! Now, do not waste the time and effort that you have invested in it due to lack of maintenance.
The best way to manage the maintenance of your website to ensure that nothing escapes you is to create a series of "checklists" with things to review and set a period of time between each review. This way you will make sure that everything always works like silk.
4) Take advantage of the power of landing pages
Do you think you do not need landing pages in your online marketing strategy? Are you sure? Just in case, [url="https://foogleseo.com/"]Foogleseo[/url] will give you 5 reasons to incorporate them into your website:
• They are focused on conversion.
• They are a great place to launch A / B tests.
• They allow you to create personalized campaigns, with landing and different ads for each target.
• They eliminate distractions to take the user directly to where you want.
• You can create different versions for different organic searches.
5) Do retargeting
If you limit yourself to launching your ad campaigns by filtering by demographics and interests, you're missing out on a lot of opportunities to advance users through the conversion funnel. And that's where retargeting comes into the picture.
6) Automate your marketing
Carrying out your digital marketing strategy consumes a lot of time and resources, but with automation you can make it easier. To begin with, these are 7 processes that you can start to automate from now:
The capture of leads in exchange for content. For example, through a pop-up that encourages the user to leave their email in exchange for a content that will automatically reach the email.
• The sending of personalized newsletters based on interests.
• Welcome emails
• The recovery campaigns of inactive users.
• The recovery campaigns of abandoned carts.
• The purchase reminders (for products that are spent and must be replaced every X time).
7) Use affiliate marketing this Christmas
The Black Friday and Cyber Monday are just around the corner and soon will begin Christmas shopping. This is the time of most consumption of the year for many brands, so it is also a good time to test marketing strategies such as affiliate marketing.
Optimize your customer service
Retaining customers is much more profitable than getting new clients. To achieve this, give a review of your customer service with these hacks:
• Implement a "satisfaction meter" after each interaction to detect problems in time.
• Customize the signatures of your emails with positive messages.
• Show the people behind your customer support team, for example, through photos and names.
• He listens truthfully and responds quickly.
• Compensate customers after a negative experience.
9) Avoid the common mistakes of blogging
Blogs are one of the bases of the content marketing strategy. But despite its popularity, many brands still fall into one of these mistakes. Do not be one of them!
• Wait for results too fast.
• Publish low quality texts (if necessary, hire an expert).
• Do not be up to date with the latest in your sector.
• Do not show passion for what you do.
• To be excessively promotional.
• Not have a content plan.
• Be too impatient