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https://qtech.com.ng/index.php/courses/diploma-in-digital-marketing-intro/

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COURSE OBJECTIVES
1. To understand the influence of the Internet and digital technologies on marketing.
a. Understanding briefly the underlying principles of digital marketing.
b. To study how efficiency and effectiveness of strategic marketing activities have been
influenced by the digital revolution.
c. Digital Economy/Information Economy/Search Economy/Attention Economy
2. The use of Interactive Media/Digital Marketing Communication
a. Social media marketing
b. Email marketing
c. Mobile marketing
3. Multichannel strategies/e-Business Strategies
a. Online or Internet Marketing Channel
b. Online collaborative projects
4. Digital Marketing Analytics


Course Outline

The Introduction to Digital Marketing module enables you to harness the power of Digital
Marketing as a core driver of the marketing strategy for your organisation.
You will understand the foundation principles of Digital Marketing, and be able to
distinguish how it differs from traditional marketing.
This module will also introduce you to the Digital Marketing Institute Methodology, an
iterative framework that outlines the foundation tenets of Digital Marketing and the visual
scheme that provides the basis for implementation of the different channels.
Topics covered in the Introduction to Digital Marketing Module include:
The Digital Marketing Institute Method
● Definition of the DMI Method
● Principles
● Our Tools
● The DMI Framework
● The DMI Quality Scale
Digital Marketing
● Key Concepts of Digital Marketing
● Traditional v. Digital Marketing
● The Opportunity of Digital Marketing
● Characteristics of Digital Marketing
● Implication of Digital Marketing
● Market Research v. Market Reality

How to register

Register and Study at https://qtech.com.ng/index.php/courses/diploma-in-digital-marketing-intro/

Use Discount Code: FREE