What value does LinkedIn bring to your business?

What are the LinkedIn statistics that will help you perfect your marketing strategy on LinkedIn in 2019?

If your brand yearns for a focused and professional alternative to the harsh and oversaturated vitriol of 2019’s social media landscape, then LinkedIn is for you.

Let’s get started…

1. Two professionals join LinkedIn every second

2. 260 million LinkedIn users are logging in each month.

3. 40% of monthly active users use LinkedIn daily.

4. 45 percent of LinkedIn users are in upper management

5. LinkedIn’s reported user goal is 3 billion.

6. 57 percent of LinkedIn use is on mobile

7. LinkedIn is the most-used social media platform amongst Fortune 500 companies.

8. Of the 2 billion Millennials globally, 87 million of them are on LinkedIn.

9. Of those 87 million Millennial users, 11 million are in decision-making positions.

10. 94 percent of B2B marketers on social media use LinkedIn to publish content

11. LinkedIn profiles with photos get 21x more views and 36x more messages.

12. Posts with images get twice as many comments

13. Video posts are 5 times more likely to get comments

14. There are 9 billion content impressions in the LinkedIn feed every week.

15. Only 3 million users share content weekly.

16. LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.

17. 80 percent of B2B leads generated on social media come from LinkedIn

18. 92% of B2B marketers include LinkedIn in their digital marketing mix.

19. InMail has a 300 percent higher response rate than email

20. Long-form content gets the highest shares on LinkedIn.

21. 58 percent of B2B advertisers like the ROI on LinkedIn ads

22. How-to & list posts perform the best on LinkedIn.

23. Posts split into 5, 7, or 9 headings perform the best.

24. LinkedIn has a perfect Moz domain authority of 100.

25. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

26. 79% of B2B marketers see LinkedIn as a good source for generating leads.

27. 59% of B2B marketers say LinkedIn generates leads for their business.


You’ll definitely get a lot more from it if you go through each section here

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