If you run a WordPress blog, the chances of success are great. WordPress in itself offers you a plethora of features and tools that are helpful to set up and run a compelling blog site.

However, it is your duty to follow some market positioning strategies for the same to advertise about it among the target audience.

Globally, over 27.5% of active websites run on WordPress and almost 2.5 billion posts have been published via WordPress, till date. So you can imagine the level of severity of competition ahead.

In this article, I’ve curated a list of some proven marketing tips for WordPress blog success. Let’s begin!

1. Become Mobile-friendly

It is no secret that we are living in a smartphone era where everything is being achieved via mobile phones. Almost 90% of target audience hold mobile devices or tablets.

With the latest Google algorithms, it has also been revealed that sites that aren’t mobile-friendly will soon be cracking down.

So, the very first thing that you should do is to make your WordPress blog site mobile-responsive. This process is commenced at the time of choosing a theme. You can hire WordPress developers to build a theme from scratch or choose readily available ones. But you need to make sure they are fully responsive for smaller screen sizes.

2. Image Optimization

The page load speed of websites has always remained a prioritize component for Google rankings while gaining organic search rankings.

To make your blog posts more interactive, we use images many times. Whereas they are the biggest things that slow down our WordPress blog site.

Image optimization is one of the best ways to avoid such a load on your websites. Try to compress the images and reduce the sizes to an acceptable level. To achieve this, you can utilize many plugins that are readily available.

For example, WP Smush Image Compression is a wonderful plugin to reduce image sizes on your website. Likewise, there are many other available so try to find one that suits your requirements to the best.

3. Enable Rich Snippets

Rich snippets are the pieces of information linked to a product/service which you find in SERPs for a specific query. We can often see them along with images, ratings & review of customers, pricing information or some video thumbnails, etc.

Basically, the motive of rich snippets is to provide extra information to the viewer at first glance without even opening the link. Enabling rich snippets is amongst the best ways to encourage your web search traffic.

They generally involve a bit of coding to create so often ignored by marketers.

4. Social Media Competence

Social media prowess is gaining a huge space among digital retailers or other business professionals. Indeed, social media platforms are the places where a user spends most of his/her time.

Therefore, you can engage them by creating posts with appropriate hashtags and tagging others. From organic traffic context as well, social media is appreciated a lot. Try to create shareable blogs so that they can be made easily viral on social channels.

You can automate this process with custom made plugins, integrated into WordPress dashboard.

5. Comments Section

Enable comments below every blog post. Let the readers respond to your reading on your WordPress blog. This way you can get an opportunity to communicate with audience while addressing their concerns or queries.

To wrap up, I would like to state that marketing of WordPress blog is as important as curating unique and informatory posts. If you are unable to reach the audience, there is no use of setting up websites and writing blogs on it.

All the above-mentioned tips are quite beneficial while looking for a successful market positioning. Adding to this, you should always monitor the present market trends to acquire more efficacy in the process.

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