Linkedin recently introduced a new feature over the past few days to its “Admin Tools” for pages, a direct invite button for Page Admins on Linkedin to invite their connections to follow their Linkedin page.

This newly introduced feature by the Professional Networking site is a mimic of Facebook Business Pages’ direct invite feature (Invite Friends to Like Your Page). One of the tools Facebook page admins use to grow pages organically.



NB: A LinkedIn Page is different from a LinkedIn Personal Profile. A LinkedIn Personal profile is your personal account on LinkedIn where you write about yourself, skills, experience, achievement etc. While a LinkedIn page is a Company’s page on LinkedIn, it can be managed by multiple people (admins) who have personal profiles on LinkedIn.

You can find more about LinkedIn Pages here.



If you own a Linkedin page or you’re an admin to one, you should have noticed the “New” notification in the Admin Tools section by now and if you haven’t taken note of it yet, I will be running you through on how to locate it and grow your Page using this feature.



This new feature is a welcome development for page managers, who had had to either copy the page’s URL, write a creative copy and post on their LinkedIn account or send private messages to connection, hoping they follow the page. However, with the direct invite feature, you can send a direct invite request to all your connections.



Before we proceed here a few guidelines stated by Linkedin Marketing Solutions to avoid spamming and misuse, that you should keep in mind:

- Page admins with less than 500 connections will see a Select all option.
- Pages with less than 100,000 followers can invite members to follow via the Grow your page audience module on the right rail.
- The module won’t display if an admin has closed it or there are less than 3 connections left to invite.
- Only one invite per member can be sent.


How To Use the Direct Invite Tool
Step 1: Go to your LinkedIn Page.

This is obvious, isn’t it? In order to use this tool, you must first visit your LinkedIn Page, it can only be accessed through this means.



Step 2: Locate the “Admin Tools” section on the upper right part of your page or use the “Grow Your Page Audience” module on the right rail:



Option 1: Locating the “Admin Tools” section on the upper right part of your page

[img]https://media.licdn.com/dms/image/C5612AQHJyRiejYzSVQ/article-inline_image-shrink_1500_2232-alternative/0?e=1565827200&v=beta&t=uKvROwsUcCauPMyRYLADH-xJYCS_SC7gVkzkso3PMlc
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Option 2: Use the “Grow Your Page Audience” module on the right rail

[img]https://media.licdn.com/dms/image/C5612AQH3ZDs44bs73w/article-inline_image-shrink_1500_2232/0?e=1565827200&v=beta&t=axW4Ur-Ba9ImknvcJrACgf4wzTqL67li7AapPukNODU[/img]


Step 3: Click on “Invite Connections” from the dropdown options on the Admin tools.

[img]https://media.licdn.com/dms/image/C5612AQEvmGbW3bpOFA/article-inline_image-shrink_1000_1488-alternative/0?e=1565827200&v=beta&t=lerC8msMdstdT8LvVEwJrj0PcdtwpNE9BDz57zySQxM[/img]

Alternatively, you can use “Invite more connections” on the Grow Your Page Audience module if your page has less than 100,000 followers or if the module hasn’t been closed by another Admin.

[img]https://media.licdn.com/dms/image/C5612AQE49gBc7Aq9xw/article-inline_image-shrink_1500_2232-alternative/0?e=1565827200&v=beta&t=SYQe0B1Xwih2jXKVqThLfouvEEk6i_urOrLjmf39hAU[/img]


After selecting any of the options in step 3, the Direct Invite interface would appear:

[img]https://media.licdn.com/dms/image/C5612AQHnWig28LMPHg/article-inline_image-shrink_1000_1488/0?e=1565827200&v=beta&t=uN6yWo3HIGON7hOw3sbLLTunOjSWl2XF9EeuvxeFdrc[/img]

Step 4: Select all if you want to invite all your connections to follow your page

[img]https://media.licdn.com/dms/image/C5612AQFNNr8jxLksnA/article-inline_image-shrink_1000_1488-alternative/0?e=1565827200&v=beta&t=NIbglrG46GNhlcJFbDxWBdyr8dv4itSNXFo1j2Dw72w[/img]

If you want to invite specific people, simply type in their name in the search button and select the follower.

[img]https://media.licdn.com/dms/image/C5612AQFkfxiH8VlieA/article-inline_image-shrink_1000_1488/0?e=1565827200&v=beta&t=G6wiRJMlXBT8kX3R-DYYTHNXdCNOoopjVEMnLiCaQBE[/img]

Step 5: Click on invite connections to send the invite.

[img]https://media.licdn.com/dms/image/C5612AQGG7iTFCzIknQ/article-inline_image-shrink_1000_1488/0?e=1565827200&v=beta&t=1GqG01Dn0Qck6pZdk3o22t8-mZJZ0bo3PenXIvk57Go[/img]

By following these steps, you have successfully sent the invite(s).

[img]https://media.licdn.com/dms/image/C5612AQEn9UWz6Q413A/article-inline_image-shrink_1500_2232-alternative/0?e=1565827200&v=beta&t=1FvdzQ8V0v_9W10ZER6oQWbmUdlGBRyinpbM-ghVJ3M[/img]
The follower(s) would get an invite notification from you, which would appear in the "My Network" page.

I have provided a screenshot of what the invite looks like below.

[img]https://media.licdn.com/dms/image/C5612AQGmG2vi2CQ2sg/article-inline_image-shrink_1000_1488/0?e=1565827200&v=beta&t=5zZJH66Os2cyCycPAXZy-0p5jGCg1G437ACc0DvbcvU[/img]

Have you seen this new feature or tried it? Let me know what you think about this new feature introduced by Linkedin.

You can also check it out, make contributions or ask questions in the comment section below.