For those who watch American gods, you’ll have an inkling of where I’m going with this piece.

There is an ongoing struggle between Traditional advertising and digital marketing.

Traditional advertising gods feel digital marketing is disrespectful, while the digital marketing gods feel traditional advertising is old and should disappear. Some old gods of traditional advertising are in support of digital advertising because of technology. Supporters of digital marketing say evolve or die.

The media is like a Genie, it makes campaign wishes come true if implemented. The idea has intercourse with whoever feeds it. It is set to betray the old alliance and join the new, but it becomes skeptical and stays in between, thereby serving as a link between the two parties.

Read also: https://thebelltimesng.com/2019/06/14/american-gods-the-struggle-between-traditional-advertising-and-digital-marketing/