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When Customers Feel Special, They Buy - Career - Nairaland

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When Customers Feel Special, They Buy by Researchclue: 10:26am On Jun 20, 2019
WHEN CUSTOMERS FEEL SPECIAL, THEY BUY

In an experiment that provided participants with an opportunity to buy a discounted coffee mug, those who were told they had been randomly selected to get the discount were 3 times more likely to want to buy than people who believed everyone got the discount.

Harvard Business Review
www.researchclue.com

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