Every business owner wants the right awareness for their brand and social media marketing seems to be the best bet with the level of growth and result noticed over the last few years. To say social media is the largest community is an understatement, it’s where you find everyone from all works of life. Social media is constantly evolving with new ideas and trends every year. If you’re searching for ways on how to create the level of awareness you desire for your business/product/brand, social media marketing is your next investment spot.

Since mobile phones and data are more affordable, social media community is becoming larger by day. Today, social media creates the best engagements your business can ever get.

Of all the digital channels available, social media is the most aggressive when it comes to pushing out new trends or features. It accepts trends easily. As social media evolves, every digital marketer or business owner needs to keep up with the trend in order to relevant in today’s market. You need to be updated with these trends and how to apply them to your digital marketing strategy. If you’re lost on what these trends are and how to apply them, we got you covered.

What Is Social Media Marketing?
Social media marketing is simply a form online/content marketing that involves creating and sharing contents across all social media platforms in a bid to market a brand/product/service to desired consumers. It aims at attaining the market and brand goals which is awareness and profit. Social media marketing ensures the active presence of a brand which makes it hard for your brand to be forgotten.

There have been changes in the social media marketing trends and it’s expedient that you’re not just aware of them but you can also use them to market your business/brand/products. For you to succeed in digital marketing your business/brand/product, you need to understand the times and trends. This post will show you the latest social media marketing trends you need for your business and how to apply them.

Below are 5 social media marketing trends.

1. Consistent Engagement
With the new developments that come with the upgrade on several social media platforms, brands that can create more engaging contents will surely thrive. The higher the activity on social media, the more the engagement on social media. Engagement can only happen when you have appealing, interesting and engaging contents for your audience to see. You have to make an effort to put out engaging posts.

2. Social Media Monitoring
This can also be called social listening. It’s the act of monitoring several social media platforms to know where your brand/product is being mentioned. This includes every mention on social media search, blog, websites and many more. Due to the fact that people will always review or criticize products, you can use social media monitoring to your advantages in this view. The more the mentions of your business/brand/product, the more traffic you have on your social media platforms. You can also use this platform for lead generation.

Tools you can use for this are Brand24, Awario, Mention, Talkwalker and many more.

3. Influencer Marketing (Brand Influencers)
Influencer marketing is becoming an established trend in social media marketing for some years and it has been paying off. Brand/Social media influencers are paid huge amount of money to represent a particular. Influencers are skilled in creating contents that would get the engagements you need for your page. Their followers get to see this product and patronize the brand. Most brands tap into the influence range of these influencers in order to promote their brand. These influencers are selected based on the target audience the brand aims to reach.

Micro influencers (10k followers) also get benefit from this new trend. Some brand may not be able to afford the big influencers so they go for the micro influencers. It also depends on the product/brand. Most of the big brands out there are utilizing the influence of some celebrities on social media to market and promote their brand.

This is one of the trends you need to jump on in 2019, it’s working for many brands.

read more >>> https://digitalmatrixagency.com/social-media-marketing-trends-for-business-2019-digitalmatrix/