Toluabigr8:
them full Ibadan no be only irokotv, I don see person wey collect 29naira(twenty nine naira) as salary after they porate their salary.....

dumo1:

Your own was good, mine disturbed my lifecycle with calls that I had no option but to block her number, now i understand why it was so.... besides where is the light to even enjoy the subscription that one paid for. Better to use that money to bundle for data and watch YouTube videos

slowbreeze:


U get plenty sense..Its not the cost of subscription but the data cost.I had subscribed for Netflix in Naija; just to try;and mehn I ended up spending wayyy more than I planned;even more than d subscription money;all on Data.Even if one tries downloading the movies to "watch later";the movies still need huge data to be downloaded..Not to talk about many Nigerians that don't give a fu*k about Nollywood movies;e go hard to spend such money.I think if they want their business to grow;dey gotta do some sort of alliance with these telecom companies; maybe get an Iroko data package that is cheaper.

pickatyou:


Its not how you see it bro. You give someone unrealistic goals because they don't have any other option. If it was that easy him and his wife would have been doing it. I am not for or against anyone but I know marketing jobs in Nigeria is a sequel to living in bondage

romenna:
Poor and lazy people will not cease to amaze me.
Their entitlement mentality is beyond imagination.
I work in a private firm and happen to be in d mgt team.
Companies are not charity organisations.
If you tink it's easy to start n run a company, proceed to cac n register urs.
U want him to pay u fat salaries n allowances ryt? Where do u expect d money to come from if u dnt meet ur target?
It is very idiotic to bash a firm online wen u r free to resign n leave them to crumble to ur satisfaction.

ifyalways:
Hmmmmn

I hope hes ready to call out banks, Jumia et all.

Sometimes, its the job applicants cum staff that bring such upon their head. They try to impress during interview and in their desperation , raise the bar by offering to surpass whatever value the HR/company are asking for.

Its hard doing business in Nigeria, everybody wants to stsy afloat and make profit. And you can always resign if you cant keep up.

Dirkcoyt:
The problem is Nigerians are not yet ready for movies online cost of data is not proportional to the income ratio of the people.

Most Nigerians earn from 50,000naira and below this set of people make up the bulk of the citizens in the south where they might give nollywood a chance to watch.

For you to watch movies on the Internet you need bulk data’s check the rate of bulk data’s from service producers then you see 12-17k as price!

How do someone with a pay of 50,000 below take out 12-17k to buy data to watch movies?you haven’t factor other family expenses.its not about paying 3k for subscription but about paying data to watch the subscription!

Even dstv have a dip in there Dstv subscribers cause you can’t expect people to pay 7k and above when power to watch that isn’t stable so people will rather go for Gotv and pay less than 2000naira!

Some can’t even maintain paying Gotv wvrymotnh this amount cause they’re hardly at home they rather buy 150# disc to watch latest nollywood or season film!

Yes if you have a dstv subscription you can watch on your mobile phone through dstv mobile app but the question is how many people are watching dstv through their mobile phone?practically little cause an average Nigeria can’t spend money to watch a full dstv with his data!

I know you will say but people watch YouTube and Instagram ! It’s a psychological thing people would rather watch Instagram of 1mins video and watch several different 1min content with data than watch 1hour plus of same content with data! Or watch their favorite YouTube music video of 4mins!

This problem is from the fact that an average Nigerian earn way too little to spend money so large on data to access internet tv.heck Nigerians will rather download a Hollywood movie and share offline than stream online l.so it’s not a case of Nollywood is bad content.

The purchasing power of Nigerians is low! An average Nigeria will rather buy petrol if 500naira inside I better pass my neighbor generator and put it on for 5hours and watch dvds/Gotv with lesser money spent

The way out is still the normal traditional way of absorbing content! Large chunk from DVDs and Gotv/startimes and perhaps cinemas in every city, we just have to solve the piracy problem then the industry players will make money! Cause Netflix works in America doesn’t mean iroko will work in Nigeria !

Tobinrobin:

29 naira or 29 thousand?

ultron12345:
Rubbish

When you went for the job interview, didn't you accept to work based on target. If the targets are too much, why not reject the job, or resign immediately. I know his type, lazy employees, they don't want targets so they can come and sit in the office all day, doing nothing but gossiping and gisting with other staff, and end up collecting full salary at the end of the month. The company won't get any income from them, but will be paying salaries it goes bankrupt and shuts down, and these lazy staff responsible will open their dirty, maggot infested mouths to say it's buhari's fault. If you don't meet target, how do you expect them to pay your salaries.

They think private firms are like government establishments that have money to waste around and useless, redundant staff like himself.

This is why most firms prefer to employ expartriates like the Indians. Unlike Nigerians that are lazy with the stupid mentality of "why should I kill myself here, it's not my father's business", foreigners have strong work ethic. A Nigerian will sit all day in the office doing nothing while the foreigner will prefer to be in the heat of the production area personally supervising. After Nigerians lazy around and do nothing, they'll now say "na where man dey work, na for their e dey chop, no e make them dey callam workshop" and start stealing the little money the company has. Chai.

If you don't understand yet, go and establish a marketing-intensive business. Hire Nigerians and put them on as big as a salary you want, without marketing targets tied to their salary. Watch and see how you'll go bankrupt. While you think their on the field marketing, they'll either be at home or using the time to run their own business.

I've seen firms go down because of this. They come back from Abroad, decide to start a business, after reading motivational books and seeing the style used for sensible staff abroad, they decide to use it for Nigerians and start pampering their staff. Before they know what hit them, they've closed down and their back to square one. The lucky ones will be able to get back on their feet after few decades. This time they've learnt their lesson, they'll treat Nigerians like they deserve to be treated, with an iron fist, and when they do this, business begins to boom.


He can insult the CEO all he likes, the fact is that he has achieved was him and his father couldn't dream of achieving, a media empire providing wonderful services for fans of the Nigerian movie industry, all over the world. Let him start his own business and employ staff and pay them as much as he wants without tieing their performance to salary and let's see if he'll last.

cobsol:



Oya start your own company and pay people you guys will keep face like shit and run away,

Bro the pressure to be a CEO in this country is greater and idiots like u have the mentality of counting down date a take salary and not be productive

Holybwoy:
I saw the viral thread on twitter..

The young man has a point.. Nigerians take their fellow Nigerians as slaves.. To Jesus be our glory...


lalasticlala nko?

IamAlexander:
The tweet is needless and unreasonable. There is no organization that does not set target for its employees. For me, it’s not about the target per se, but setting attainable targets and encouraging staff that meet them by paying reasonable bonus. It becomes wickedness when employees go extra mile for the organization in meeting the target and his salary is delayed or denied of performance reward.

Those complaining should just resign and go to their village to farm.


However, I always ask myself, if I could put in this effort in another man’s business looking for customers, what stops me from channeling same energy into my own business.

In short, plan to be your own boss!

truthsayer009:


As someone who has worked for this Man for some years & moved on, I can say he just playing on the fact that Nigerian labour laws are Non-existent. When he started in 2011, very close to my house. I remember he just came from UK, he paid one of the highest Salary as at 2011 for his staffs. It was one of the Top 10 places to work in Lagos. The early days of the company was so good that he purchased a brand new BlackBerry for every staff as at 2012, Just for working hard.

He discovered down the line that people earned lesser in Nigeria & he was shocked to why the Nigerian laws would allow it. Every one of his Entrepreneur friends were paying their staff meagre salary, so he joined the bandwagon later on & started paying sales people 25k. When he was asked, he says minimum wage is 19,000. So he his doing nothing wrong. At some point he turned everyone to Marketers, even Top Level management. You are to sell 20k vouchers every month else the money would be removed from your Salary, you must wear the official t-shirt 3 times a week etc. Sacked some ladies who couldn't meet up. Top Level Staffs were using their personal cash to pay, same as I.

In this life, if you devalue yourself, how would others value you? Nigerian has devalued their work force, that It takes Guts & spare money in the bank to make yourself of value. As this point, any HR that calls me for interview for a time that doesn't favor me. I'll just tell them I'm not interested, I'm not broke please. Kapish!

ConcNiggress56:
A Nigerian man on twitter has called out the founder of irokoTV for subjecting his staffs to workplace pressure. He berated IrokoTV for asking staffs to go out of their way to bring in new customers and meet ridiculous set target. He claimed to have obtained testimony from those suffering in silence and would pursue a move to report irokoTV to Nigerian Labour congress.. It looks like it's going to be an interesting battle here..

Check the thread out here https://twitter.com/tosteInc/status/1142914005587103745

Pistotita:
Thank God for social media. The cheapest way to cry out. These celebrities, motivational speakers, and politicians are all looking after themselves only. Who are they motivating? They talk because of their stomach. Period!

KillerBeauty:


You don't know what you are talking about. I work for a multinational company with other offices abroad. Our work ethics in Nigeria is twice higher than those of my colleagues in the US. I know this because I work with them virtually every day. We Nigerians kill ourselves on the job, the white guys do the bare minimum and always look for ways to transfer their work to us. We are not lazy. If you see iyibo laziness, you go fear

sexybbstar:
No wonder that guy is always disturbing me to subscribe.... If it's bollywood now, I can subscribe 50 times in a year.

Dirkcoyt:
The problem is Nigerians are not yet ready for movies online cost of data is not proportional to the income ratio of the people.

Most Nigerians earn from 50,000naira and below this set of people make up the bulk of the citizens in the south where they might give nollywood a chance to watch.

For you to watch movies on the Internet you need bulk data’s check the rate of bulk data’s from service producers then you see 12-17k as price!

How do someone with a pay of 50,000 below take out 12-17k to buy data to watch movies?you haven’t factor other family expenses.its not about paying 3k for subscription but about paying data to watch the subscription!

Even dstv have a dip in there Dstv subscribers cause you can’t expect people to pay 7k and above when power to watch that isn’t stable so people will rather go for Gotv and pay less than 2000naira!

Some can’t even maintain paying Gotv wvrymotnh this amount cause they’re hardly at home they rather buy 150# disc to watch latest nollywood or season film!

Yes if you have a dstv subscription you can watch on your mobile phone through dstv mobile app but the question is how many people are watching dstv through their mobile phone?practically little cause an average Nigeria can’t spend money to watch a full dstv with his data!

I know you will say but people watch YouTube and Instagram ! It’s a psychological thing people would rather watch Instagram of 1mins video and watch several different 1min content with data than watch 1hour plus of same content with data! Or watch their favorite YouTube music video of 4mins!

This problem is from the fact that an average Nigerian earn way too little to spend money so large on data to access internet tv.heck Nigerians will rather download a Hollywood movie and share offline than stream online l.so it’s not a case of Nollywood is bad content.

The purchasing power of Nigerians is low! An average Nigeria will rather buy petrol if 500naira inside I better pass my neighbor generator and put it on for 5hours and watch dvds/Gotv with lesser money spent

The way out is still the normal traditional way of absorbing content! Large chunk from DVDs and Gotv/startimes and perhaps cinemas in every city, we just have to solve the piracy problem then the industry players will make money! Cause Netflix works in America doesn’t mean iroko will work in Nigeria !

truthsayer009:


As someone who has worked for this Man for some years & moved on, I can say he just playing on the fact that Nigerian labour laws are Non-existent. When he started in 2011, very close to my house. I remember he just came from UK, he paid one of the highest Salary as at 2011 for his staffs. It was one of the Top 10 places to work in Lagos. The early days of the company was so good that he purchased a brand new BlackBerry for every staff as at 2012, Just for working hard.

He discovered down the line that people earned lesser in Nigeria & he was shocked to why the Nigerian laws would allow it. Every one of his Entrepreneur friends were paying their staff meagre salary, so he joined the bandwagon later on & started paying sales people 25k. When he was asked, he says minimum wage is 19,000. So he his doing nothing wrong. At some point he turned everyone to Marketers, even Top Level management. You are to sell 20k vouchers every month else the money would be removed from your Salary, you must wear the official t-shirt 3 times a week etc. Sacked some ladies who couldn't meet up. Top Level Staffs were using their personal cash to pay, same as I.

In this life, if you devalue yourself, how would others value you? Nigerian has devalued their work force, that It takes Guts & spare money in the bank to make yourself of value. As this point, any HR that calls me for interview for a time that doesn't favor me. I'll just tell them I'm not interested, I'm not broke please. Kapish!

LordAdam16:


Part of this is why I don't follow the Nigerian tech scene anymore. A lot of the actors there have their heads in Yaba clouds.

But to your point, Iroko could be doing this to have FMA (first-mover advantage). Although it doesn't seem like we're making headway, monthly minimum wage has been under $100 since forever (it temporarily went higher under Jonathan, but it's back under), and would be for the foreseeable future. So it's not like the number of prospective customers who can afford to pay would drastically improve anytime soon.

The idea is that as the country evolves from a third-world backwater to a middle-income country; disposable income would increase substantially enough that there'd be an extended growth phase. Essentially, setting up shop not for the current economic reality but for the future.

For the IT sector, what Nigeria needs is a Mukesh Ambani armed with a full-proof business plan and strategy to tackle our bespoke challenges. Dude single-handedly transformed India's broadband industry directly causing the bankruptcy of over a dozen ISPs and forcing the merger of two of the four largest telecoms. I had high hopes about NTEL, but it seemed they crumbled under the weight of our harsh economic environment.

Unfortunately, we don't have anyone remotely like him. And don't mention Dangote; dude only goes for low-hanging fruit.

The purchasing power of Indians is also very low, but because of the ridiculously inexpensive data; their tech scene is thriving. It can be replicated in Nigeria, but whoever commits to that has to have a very deep pocket (be immensely wealthy), have political connections everywhere, and be prepared to do whatever it takes to succeed because the challenges would be massive.

-Lord

jashar:


And I keep saying it. Not everyone can run their own company. Except you as a business owner have no plans of expansion, who would you hire? If everyone were to be his/her own boss?

IamAlexander:


Ma, speak for yourself.

Gerrard59:


You're right that there needs to be someone with the deep pockets to ensure prices plummet so the vast majority could afford Internet based services. However, is Mike Adenuga not deep pocketed to do such? Say by acquiring Tizeti or Swift Network? Besides, the Nestoil Obijackson dude is doing same with Smile Communications.

Rextizz:
But their are Bollywood soap in the app now.

ultron12345:
Rubbish

When you went for the job interview, didn't you accept to work based on target. If the targets are too much, why not reject the job, or resign immediately. I know his type, lazy employees, they don't want targets so they can come and sit in the office all day, doing nothing but gossiping and gisting with other staff, and end up collecting full salary at the end of the month. The company won't get any income from them, but will be paying salaries it goes bankrupt and shuts down, and these lazy staff responsible will open their dirty, maggot infested mouths to say it's buhari's fault. If you don't meet target, how do you expect them to pay your salaries.

They think private firms are like government establishments that have money to waste around and useless, redundant staff like himself.

This is why most firms prefer to employ expartriates like the Indians. Unlike Nigerians that are lazy with the stupid mentality of "why should I kill myself here, it's not my father's business", foreigners have strong work ethic. A Nigerian will sit all day in the office doing nothing while the foreigner will prefer to be in the heat of the production area personally supervising. After Nigerians lazy around and do nothing, they'll now say "na where man dey work, na for their e dey chop, no e make them dey callam workshop" and start stealing the little money the company has. Chai.

If you don't understand yet, go and establish a marketing-intensive business. Hire Nigerians and put them on as big as a salary you want, without marketing targets tied to their salary. Watch and see how you'll go bankrupt. While you think their on the field marketing, they'll either be at home or using the time to run their own business.

I've seen firms go down because of this. They come back from Abroad, decide to start a business, after reading motivational books and seeing the style used for sensible staff abroad, they decide to use it for Nigerians and start pampering their staff. Before they know what hit them, they've closed down and their back to square one. The lucky ones will be able to get back on their feet after few decades. This time they've learnt their lesson, they'll treat Nigerians like they deserve to be treated, with an iron fist, and when they do this, business begins to boom.


He can insult the CEO all he likes, the fact is that he has achieved was him and his father couldn't dream of achieving, a media empire providing wonderful services for fans of the Nigerian movie industry, all over the world. Let him start his own business and employ staff and pay them as much as he wants without tieing their performance to salary and let's see if he'll last.