LEAD GENERATION FOR DIGITAL MARKETING AGENCY



Lead generation is one affection strategy that is widely practice by sales expert.

You don't just close sales to ready buyers alone and let go potentials ones that would be a great mistake.


WHY LEADS GENERATION

In today's contex digital marketing climate, lead generation has become important strategy to help create demand and get your company marketing team increase campaign get accross multiple channels.

This lead generation can help your company increase brand awareness,build strong relationship, generate qualified leads and close deals.

Company can collect contact information of potential customer or client, retarget and become customer.

This strategy helps in any business or organization.


WHAT IS LEAD?

A lead is a person who has express interest in a product or service offers by a company.

Collecting lead is circle that may end in a purchase.

Lead may also be demographic information of an interested customer in a specific product or service.

This can be sales lead or marketing lead.

TYPES OF LEADS

- Sales leads generated on basis of demographic criteria like,income,age,location and more.

These type are mostly followed up through emails.

- Marketing leads are brand specific leads generated for a unique advertiser offer. Marketing leads are sold only once.

However, transparency is a necessary requisite for generating marketing leads.
It can be optimized by mapping leads to their sources.




- Investor lead is a lead identify as a person or entity potentially interested in participating in an investment, an represents the first stage of an investment sales process.

- Investment leads are considered to have deposable income which can be use for appropriate investment opportunities.


WHAT IS LEAD GENARATION?

Lead generation is a marketing process of attracting people(potential buyers) capturing interest in a product or service, get their contact information for the purpose of developing sales pipeline.

WHY IS LEAD GENERATION IMPORTANT?

Business process has changed in recent times making making marketers adopt newest strategy to increase sales.
Lead generation seems inevitable tool in marketing funnel where interested buyers are retargeted in business deal.
It enables rapid growth and return over investment. When rules are carefully followed.

Hence, you never allow any leakage or gap in the sales chain.
Making constant follow up till deal is close.

It helps make sales teams spend more time making sales rather than administrative works and prospecting.

Makes qualify leads and achieve better sales target.

Higher revenue growth in no time.

According to Marketo, mature companies achieve 133% greater revenue versus thier plan than average companies, and 174% more than the mature companies.

Additionally, sales reps at mature compnies spend 73% of their time selling(rather than on administative tasks,training,etc).

At companies without mature lead generation strategies,sales reps spend only 57% of their time selling.


LEAD GENERATION STRATEGIES FOR DIGITAL MARKETERS

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