The main and easiest way to grab the attention of any audience is to set things to in motion, this will break down any message to its simplest form in other to be easily understood by the audience. At fredd enterprise we create this type of video called EXPLAINER VIDEOS, it is an animation based video content specifically tailored to meet the requirements of any target audience, that focuses on explaining a business idea in a simple, engaging and compelling way, by using a clear and concise language; appealing and attractive visuals that quickly grab the viewer's attention. It's both informational and educational, generally it explains what the company offers, how it can help the customers with their problem and why that product/service is the best option in the market.
Main Characteristics

What makes these videos different from any other marketing video? Check out their main characteristics!

· Short: explainer videos are short and very straightforward (no longer than 90 seconds on average).

· Simple: they pass out a simple and clear message by following the classical narrative structure of “what”, “how” and “why”.

· Focused on the target audience and their problems: these types of videos are made to meet the target audience's needs, so as to make them feel identified with the company's proposal.

· High quality: to get the best marketing results, these videos need to have the best quality in order to make the company stand out from the competition.

· Animated characters: explainer videos generally use animated characters to give a fun touch that generates a strong connection with the target audience.

· Branding colors: they generally use the look & feel of the brand's identity in order to spawn strong brand recognition.

· Music: explainer videos have music and sound effects that set the mood to tell a specific story and help to increase engagement.

· Professional voice-over: These videos are also featured with a professional voiceover artist that reveal what is being shown on screen.

Here is an example.
https://drive.google.com/file/d/1_uRc_9DO-ikZ7WIxF0RGZYRv6lRhTsZp/view?usp=drive_web

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