The bottle water industry as a part of the beverage industry in Nigeria is so crowded and competition is so heated up. There are more than 1000 registered bottle water company in Nigeria, ranging from FCMG that are multi-national to beverages companies, as matter of fact, all most all the biggest beverages companies in Nigeria has a bottled water brand, Coca-Cola has Eva water, Aquafina water is a brand by Pesi , La Casera has Nirvana brand , the list is huge, I mean it is a really competitive space to play in .
An entrepreneur can decide to be innovative by creating or producing an alternative product to bottle water like juice or flavored water. We would zero in on flavored water in this article and juice in another writeup. It is reported by a research company called Euromonitor that the juice and beverages sector in Nigeria is Worth N938 billion this was as of 2016 ( flavored water is a segment of the beverages industry).
There is a high demand for flavored water depending on what you have as content, it is a market that is not as competitive as bottled water , this segment of the beverages industry, is still in its teething stage .This can be seem as a opportunity for early birds to take a sizeable market share before the hawks arrive.
To be innovative in the flavored market is to think seriously outside the box, there are ample opportunities in this segment that can be exploited. As a matter of fact there are innovative products that can decide a lifestyle for it users and this will go a long way to a create a huge market .
If you create a product that is centered on lemon and water , for example, this product will be view as a flavored water,as an antioxidant and it refresh the body . There is already a market for this product, and a lifestyle that will follow. There are many more of this innovative products of that can be created , one only needs to think outside the box .
Interestly, most of the raw materials that is needed for production of flavored water is abundant in Nigeria. It will be a interesting space to play in before the sharks come in .

Nice piece, i have been looking into the flavored water concept recently. It seems like a less saturated market currently, i would like to know if you've made significant progress on the business side of it...

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