A recent report has revealed more than 125,000 University students are signing up to ‘sugar daddy’ dating websites as a means to pay university fees and living expenses.

Marketed as ‘the perfect arrangement for modern times’, the sugar baby, sugar daddy sites see young, financially dependent women hook up with much older, wealthier men through an online service that promises relationships with little romance, but plenty of cash.

Its critics argue the sugar phenomenon is simply re-branded sex work, however its advocates claim the online service in fact empowers women – not exploits them

“These are people that are genuinely economically desperate who need to pay for their university fees.

Most sugar baby websites claim sex is optional, but as studies found out, most sugar babies do engage in sexual activity with their benefactors – an expectation most sugar daddies have when signing up to the site or dating experience.

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