With the rate at which the web is gradually taking over the world, and since a lot of people spend more time on the various social media platforms to connect with friends and family more than meeting face to face it is safe to say that social media is the way forward.

Social media has gone from just a place where people get to connect with friends and family but has become a powerful tool businesses use to create awareness and increase sales.

Over the years, there have been various methods businesses use to market their products and services which includes word of mouth, newspaper, TV, Radio, etc. but all these combined cannot be compared to using social media to market your business.

On a monthly bases, there are billions of people who sign in to the different social media platforms and spends long hours during the day and at night (me included) viewing peoples post, connecting with friends and engaging with their favorite brands. These people can be said to be your customers waiting to see what you have to offer.

It is estimated that the population of Nigeria is over 191 million and over 85% of this population are active on social media. Among those that are active, a larger potion uses more than two social media accounts.

You might be thinking that most of these people are on social media for the sole purpose of connecting with friends and family and would not have time to engage with businesses but that’s not true.

Majority of the sales that eCommerce websites get come from social media that is why they keep on advertising their various products on social media.

Recently I found out that a lot of people visit social media to get more info and see what other people are saying about a certain product or service before actually buying them. Social media websites such as Facebook, Instagram are great places to start marketing your businesses.

So with all, we have said about social media the question now is what businesses can learn from it and how can they leverage social media marketing to grow their businesses.

Here are 5 advantages of using social media to grow your businesses

Read More: http://naijahowtozone.com.ng/2019/08/22/5-advantages-of-using-social-media-marketing-to-grow-your-business/