Top Ways to Make Use of a Facebook Group for Business

Membership as a Reward

One way to think of a Facebook group is as a reward or an incentive. In other words, you can use this as a way to encourage your most loyal fans to take certain actions, and to thank them for their loyalty.

Imagine that you regularly follow a particular blog or vlog and you are a huge fan of the content they put out. You find it exciting and interesting, and you love the community that often enjoys lively discussion each time a new piece of content goes live. You consider yourself fan, but you haven’t quite taken the leap when it comes to signing up to the mailing list or joining the Facebook group.
Then you hear that as a thank you for joining up to the list, users will be given access to a private Facebook group that will discuss the topics tackled on the site in much more depth, that will be given privileged access to new products before anyone else, and that will be able to vote on the direction of the brand. This is a great incentive that will encourage many people to sign up right away.

You can likewise use this as a way to encourage people to join your Patron, to buy particular products during a promotion, or to share your link and encourage more people to sign up!

Customer Feedback/Market Research

What many businesses forget, is that social media is first and foremost a tool for communication. Many companies think of it purely as a platform or a pedestal from which they can shout about new products or services. They think of this as a one-way means of communication in other words.

But that is to miss out on perhaps the most valuable and important aspect of social media. Being able to not only speak with your audience, but also....
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