There are over three billion users of the internet. Out of that very large number of people using the internet, two-thirds are very active on social media platforms. That implies that the internet is a pool of people you can actually grow your business brand on, and that makes the social media your best bet when it comes to growing your business brand and one of the benefits of social media for business.
I will be teaching you how to use the social media to get your business’ voice, look, and feel out there to your prospects in a very receptive manner and establishing a connection with your customers (which your business needs).
1. Mind your tone
Different social media platforms require different tones. You can afford to be really playful on twitter, but never do that on LinkedIn. Facebook is a mixture of the two, so, you can use at your discretion.
2. Enhance brand awareness with contests
Start contests. People love to win something. People love challenges. Put your business brand out there by running challenges, and that might just win you a lot of shares, engagements, and buzz in the process. Using contests to enhance your brand expands the reach of your brand, thus, creating more brand awareness.
3. Boost your most engaging posts
There are certain posts that will definitely do well than the others. Boost those posts. Run ads on those posts, and other people may just be as receptive, too. Have this in mind, if it was really engaging for your followers, it automatically means that it has great content that people want to see.
4. Respond rapidly
People want to feel appreciated. Make it a habit to swiftly respond to questions, mentions, messages and feedback as fast as you can. They feel heard, and they may identify with your brand better, and on a deeper level.
5. Use visual content
Avoid the trap of just using texts, texts, texts. Spice things up and use images, too. Facebook reports more engagement on posts with images than posts without images.
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