The Digital marketing landscape is presently one of the fastest-growing industries today and comprises of professional marketers carrying out marketing activities online. Such online activities usually incorporate social media platforms and websites as a medium for implementation. Acquiring these digital marketing skills is sacrosanct for modern-day business operators to remain relevant and stay competitive. Research shows that 40% of the world’s population is online, and this is the main reason why you want to have your product or services available to these numbers.
This article would point out 5 of the most important digital marketing skills to acquire and why it is a necessity to get these skills in today's competitive market. These skills are as follows:

Email Marketing
Social Media Advertising
Mobile Marketing
Content Marketing
Search engine optimisation

Email Marketing
Email Marketing is a mainstay in the marketing toolbox, but marketers need to continuously update and innovate their email tactics, like including automation techniques, in order to adapt to change user expectations. Email marketing is the process of sending commercial emails to a categorized group of people to educate, sell, follow-up, change perception or convert.

Social Media Advertising
To become a social media marketer, a thorough grasp of the most popular social media sites cannot be ignored. You need to understand not only how they operate but also how people use them. Some of the most popular social media platforms include- Instagram, Twitter, Facebook, Pinterest and Snapchat.

When it concerns reach, i.e. the potential number of customers possible to reach through an advertising medium or a promotional message or advertising campaign, social media platforms are a game-changer. This is because these platforms have a vast and highly engaging audience which can pose as a valuable marketing territory for brands and businesses.
Mobile Marketing
One of the greatest advantages of engaging in mobile marketing activities is the focus it has on personalisation. As research has shown, personalisation has resulted in a significant return on investments in today's business landscape for many brands. Mobile marketing uses different distribution channels to promote products and services via mobile devices, such as tablets and smartphones.

As its mobile operations are based on technologies such as location services, individuals can be targeted more accurately based on data that mobile devices provide. All these and more make mobile marketing one of the hottest skills to acquire in 2019 and beyond.

Content Marketing
Most of us have, at some point, come across the phrase “Content is King”. It is valid up till today as content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract, retain a clearly defined audience, and ultimately, to drive profitable customer action.
Content marketing is one of the most necessary skills to acquire for brands, marketers and businesses who are looking for customer engagement and retention.

Search Engine Optimisation (SEO)
Since search engines play a crucial role in digital marketing, knowing how to optimize content to appear more prominently in organic search results is an essential skill all marketers need in 2019 and beyond. This is because no matter the type of service, information, product or even the entertaining content your site provides, most of your visitors will find it via search engines.

Therefore, the higher the ranking of your pages and website on search results, the higher the number of visitors you will get. It is now more important than ever to rank as high as you can on the first page, due to the sheer volume of users going to Google first to find questions to their problems. You want to have the site your audience always click on.

In conclusion, digital marketing skills are vital for individual brands and businesses to succeed and ensure continuous growth.

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