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To Really Innovate, Think Like A User by needmyservice: 5:50am On Sep 18, 2019 |
Why is it important to understand customer needs? Having a solid grasp can make or break your mission, and failing to do so can create problems with innovation. Australian-based shoe e-retailer Shoes of Prey had to learn this lesson the hard way. Once a darling of the investment community, Shoes of Prey collapsed earlier this year when it discovered a large gap in customers’s intent and their actual behaviors. Read full article here - https://blog.needmyservice.com/to-really-innovate-think-like-a-user/ |
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