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Digital Marketer Urgently Needed @ Interactive Communication, Lagos. by kcysoft: 11:57am On Oct 11, 2019 |
Providing media buying and planning services for all online campaigns; collaborating with the Strategy, Account Management, Creative, Business and Content Development Departments for the successful development and management of digital and social media strategies for client brands; budgeting and managing clients campaigns from start to finish; creating / recommending of relevant Media as part of a cross channel media plan. Contributing to the conceptualization, planning, execution, monitoring, and evaluation of the Company and Client’s media strategy. · Developing sub-strategies for key social media channels or outlets, with the goal of targeted, effective new media engagement · Liaising with all internal teams and departments to enhance and build on the Company’s social media strategy · Keeping up to speed on new market opportunities and interactive technologies. · Working with media vendors in the development, negotiation, implementation, tracking, reporting and optimization of online media buys · Acting as the point person for new media opportunities, recommending new media to Client and clearly articulating the strategy and tactics behind such media recommendations. · Taking the lead with analytics to ensure that proper tracking tools are in place for each campaign, including gathering third party tracking tags and Google Analytics tracking codes. · Monitoring live campaigns, including conducting the proper QA, and recommending optimizations as needed to improve campaign performance · Delivering campaign results to clients with a clear understanding of data analysis · Maintaining detailed campaign records including requests for proposals, implementation and tracking spreadsheets · Delivering POVs relevant to client issues and possible opportunities · Keeping the agency team informed of emerging trends and communicating innovative, business-building new media recommendations · Providing insightful reporting using measurement/analytics tools. · Initiating partnership opportunities where favourable to the Company Skills: · Extensive knowledge and hands-on experience of a wide array of digital communications and media tools. · An understanding of SEM and how to maximize performance / site optimization · Adept at extracting meaningful insights from multiple sources of data · Able to grasp complex concepts and systems quickly, and express them in simple ways · Strong business writing, communication and presentation skills · Excellent communication, interpersonal and client relationship skills · Excellent decision - making skills and the ability to operate in a systematic and logical manner. · Able to multi-task in a fast paced environment without compromising quality · A proactive self-starter, able to work both independently and as part of a team · Highly organized, accurate, able to pay attention to details and good time management skills to ensure projects are completed on time · Have up-to-date knowledge of the media marketplace and able to maintain relationships with key outside vendors. · A high level of brand awareness, good knowledge of strategic media planning, buying and online measurement · Good accounting skills (budget management, adhering to timelines, goals and delivery) · Must possess expertise in interacting with social media channels (Facebook, Twitter, etc.) and blogs · Must possess excellent commercial awareness and negotiation skills. · Must be a strong team player with the ability to manage people and provide support to a team. · Must be an avid networker who is able to realize opportunities and develop strong internal and Client relationships · Must have strong problem-solving and follow-through skills · Excellent IT skills with proficiency in the use of Microsoft office applications. · An innovative big picture thinker with intellectual curiosity and an ability to think broadly and strategically Experience: · Minimum of 2 years of digital/new media experience, ideally in a marketing services / agency environment. · Prior experience in negotiating successful media buys and ensuring significant savings · Prior experience in crafting marketing and business strategies and managing digital campaigns · Previous experience in managing media budgets for brands · Previous experience using google analytics tools Qualifications: · Qualifications in a Marketing, IT or business related degree. · Membership of relevant professional bodies · Google Certifications Click here to apply : https://ideal.kcysoft.com/app?home/jobdetail/449/Digital-Media-Planner-&-Buyer OR Send your CV to info@kcysoft.com |
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