Messenger apps have surpassed social media platforms in usage but what does it mean for your business.

Today i'll explain what Messenger marketing is and how it can how you can use it to grow your sales.
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Messenger marketing involves using messenger apps like Facebook messenger, Telegram, Whatsapp and others to either connect with prospects, increase sales or simply build relationship with your customers.

With over 1.5 billion active users on Facebook messenger and with the recent news of messenger apps being used more than social media platforms it is only natural that you would want to use this to your advantage.

Messenger marketing is quite similar to email marketing in that you get to send customers messages to let them know about your discounts, deals and products you offer, but is way better.

Here are a few ways that this new insanely powerful marketing method can help your brand:

- Getting instant replies

I'm sure there are times when you have sent emails to people about a particular event or promo only for them to reply after the event or promo has expired.
This is because people hardly read their emails and those who do, may do so after a long time and that is if the email has not landed in the spam folder.
But with messenger marketing you are up to 70% likely to receive a reply within the first one hour.

- Automate sales process

You can relate with the scenario of spending hours days and weeks, maybe even months following a particular prospect only for you to find out that he or she was not a qualified.

Painful right?�

With messenger, specifically using a technology called chatbots, you can automate this long and arduous process. Chatbots can help you spend less time qualifying leads and give you the chance to do something more important.

-Segment customers

With messenger marketing you can easily place your customers into groups based on their attributes or answers they gave when going through a sales funnel and treat them separately.
For example if you are into real estate, based on the answer they give to the question "what type of home would you prefer", you could segment them and then send the different groups, different messages and continue down the sales funnel.
This can also be automated using chatbots.


-Customer retargeting

After launching your Facebook ad to sell your courser or books and successfully selling these products, what happens when you intend to sell another book or course? Create another ad?�

Is it not smart to get those interested in your books or courses or whatever product you sell into a list so that anytime you have an offer for them you can easily message them? With messenger marketing you can have this also, you can have a bot connected to your page that pulls subscribers into a list that you can retarget any time you want.

-Unbelievable message open rates

People spend most of their time on messenger apps than they do on any other online platform, because of this your messages are more likely to be read than if you sent them by email.
Don't get me wrong, email still has its strengths but in terms of getting your messages seen, messenger has the upper hand.
You can have open rates as high as 90% on your messages and click through rates as high as 60%. Yes, that is how high it can get.



-Build relationships with your customers

If you intend to make your customers connect intimately with your brand, messenger apps are the way to go. Messenger platforms have a personal and social component to it than email.

These are a few ways you adding messenger marketing to your online marketing arsenal could help you improve your brand.

If you are interested in increasing sales or using messenger marketing to improve your business visibility for your business send us a message here : http://m.me/botsdeploy
or email us at botsdeploy@gmail.com