Power words are attention grabbing words or phrases used in marketing/sales to trigger the desired emotions, actions and responses from your prospects and customers.

There are more than 100 power words, but we will give you the top 20.

1. New
2. More
3. Discover
4. Today
5. Best
6. Discount
7. Deadline
8. Bonus
9. Exclusive
10. Fast
11. First
12. Instantly
13. Last chance
14. Now
15. Pay zero
16. Hurry
17. Special
18. Giveaway
19. Secret
20. Save

When included and used properly in your sales pitch or copy-write, these words will trigger one form of response or the other from your prospects and customers.

Are there any other power words you use that often works for you? Tell us about them.