" A foreigner told me that Nigeria has the best honey in the world, she buys plenty from here to her country and packages it as a product from her country for export. She has been doing this for 15 year"
There is so much demand for Honey locally and internationally. My concern here will be restricted to local consumption. In this age and time, a lot of people prefer honey to sugar with the belief that honey is healthier. It is reported that Nigerians imported over $2billion worth of Honey in the last two years.
Interestingly, there are opportunities in the Honey value chain that an entrepreneur can exploit. Unfortunately, 90 percent of the Honey brands in our supermarket shelves are foreign brand and some of these brands are not as rich as Nigerian Honey. On a careful examination you will find out that the packaging is highly price above the reach of the lower class. The gap here is to give the market an innovative packaging that addresses the Honey needs of all class of consumer locally.
Sachet marketing can be used as a model to capture the lower end of the untapped honey market. This will encourage single serving consumption as you only buy the quantity of Honey you want to use. This will further deepens the Honey value chain and fast track Honey to be FCMG.
The machine to use for this innovative packaging is affordable and I can present you with a business plan that will address all your concerns, from sourcing, packing, finance and marketing

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