The new month is starting with a blast for Funke Akindele AKA ‘Jenifa’ of Jenifa diaries fame as she becomes an ambassador for Waw Nigeria.

The screen goddess took to her account to announce the new deal whilst wishing her followers a happy new month.

https://www.mcebiscoo.com/funke-akindele-becomes-ambassador-for-waw-detergent-brand/

Go Jenifa ! Many more blessings to come.

I've never really bought any product because a Nigerian celebrity has endorsed it.

Give me a dope and catchy advert and you'll win me over .

I barely consume sugary foods because I'm crazy about fitness but after watching Pure Bliss advert , I was pushed to purchase it , merely out of curiosity .

My question though ... are these celebrities worth the millions companies spend on them .


Is there a noticable or exponential growth of buy rate when companies endorse celebrities ?

Because I truly don't understand the logic or is it merely done just to boost brand image .

Note : this doesn't apply to foreign celebrities who I'm sure have real influence .

Waw