Jumia online retailer, suspends e-commerce business in Cameroon

Online retailer Jumia Technologies, often called “the Amazon of Africa”, said it had suspended its e-commerce platform activities in Cameroon because it was not suitable for the country.

Its shares have tumbled from its Wall Street initial public offering price of $14.50 dollars in April, hitting a record low of $5.10 dollars on Monday after third-quarter results missed revenue estimates for the second time in three quarters.

“Based on our review, we came to the conclusion that our transaction portal as it is run today is not suitable to the current context in Cameroon,” the company said in a statement on Monday.

The company added that its e-commerce operations there had been suspended.

Founded in 2012 by two French former McKinsey consultants, Jumia has grown quickly to become Africa’s leading e-commerce firm, operating in more than a dozen countries across Africa.


Source:
https://www.thenignews.com/2019/11/jumia-online-retailer-suspends-e.html